Performance Marketing Manager & Lead Generation for a USA Client - Remote

Job Description

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for a hands-on Outbound Marketing & Revenue Lead to turn large-scale datasets into revenue.

You will own the full outbound funnel—from writing copy and launching campaigns to optimizing conversions, routing inbound calls, and analyzing performance. The infrastructure is already built. Your job is to make it convert and scale.

This is an execution-heavy role for someone who thrives in performance environments and cares about measurable results.

Key Responsibilities

1. Write and optimize high-converting copy for:

• SMS campaigns
• Ringless voicemail (RVM) scripts
• Email (subject lines and body)
• Landing pages

2. Run continuous A/B tests across messaging, offers, and pages

3. Own funnel performance end-to-end: Outbound send → response → qualified lead/call → revenue

4. Track and analyze key metrics:

• Conversion rates
• Cost per lead / qualified call
• Revenue per campaign and buyer
• ROI by channel and cohort

5. Set up and optimize IVR flows (Telnyx) for inbound calls

6. Route calls using platforms like Ringba or Retreaver to maximize revenue

7. Work with large datasets (millions of records) and execute campaigns at scale

8. Identify performance gaps and continuously iterate on what to test next

Requirements

• Proven experience in performance marketing or direct response copywriting
• Strong background in outbound campaigns (SMS, email, cold outreach, etc.)
• Experience managing or executing high-volume campaigns
• Hands-on experience with A/B testing and conversion optimization
• Strong analytical skills and ability to work with performance data
• Clear understanding of funnels and unit economics (CPA, CVR, ROI, revenue per lead)
• Self-starter who can execute with minimal oversight
• Fluent English (written and professional)
• Full-time availability aligned with EST hours

Benefits

• USD Salary.
• Ability to work remotely.