Cority

Field Marketing Manager, North America

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Job Description

About the Role

We’re seeking a results-driven Field Marketing Manager to design and execute high-impact programs that drive pipeline growth, accelerate deal velocity, and enhance brand presence across key segments. This role serves as a strategic bridge between marketing, sales, business development, and partners—owning regional demand generation and go-to-market alignment. You'll lead the execution of integrated campaigns, regional ABM strategies, and sales enablement initiatives to support revenue goals.

This is a highly cross-functional role that combines strategic planning with tactical execution across digital, in-person, and partner channels. You’ll play a critical role in translating corporate strategy into marketing action—serving as both a thought partner and executional powerhouse for the revenue organization.



Key Responsibilities:
  • Demand Generation & Pipeline Acceleration. Design and execute regional campaigns that drive net-new pipeline and accelerate existing deals. Leverage a mix of inbound and outbound tactics including content syndication, digital advertising, field events, webinars, and nurture programs.
  • Account-Based Marketing (ABM). Partner with sales and BDR team to create and execute ABM programs for high-value target accounts. Build personalized multi-channel experiences that increase engagement, influence buying committees, and drive conversion.
  • Sales Alignment & Enablement. Act as a strategic partner to sales by delivering programs that support territory goals. Communicate campaign plans so that sales teams can effectively leverage marketing initiatives.
  • Campaign Execution & Project Management. Own end-to-end execution of integrated field campaigns—ensuring timely delivery, audience alignment, and channel optimization. Collaborate with content, digital, and operations teams to bring campaigns to life.
  • Performance Reporting & Optimization. Measure campaign effectiveness using marketing attribution models, pipeline influence metrics, and engagement analytics. Provide regular reporting to key stakeholders and iterate based on insights.
  • Cross-Functional Collaboration. Liaise with global marketing, product marketing, and SMEs to align messaging, content, and strategy across regional and global initiatives.
  • Design and manage channel marketing programs to engage and enable partners, drive indirect revenue, and expand market reach.

    • Qualifications:
  • Bachelor’s degree in marketing, business, or related field
  • 5+ years of B2B SaaS marketing experience, including 3+ years in a field or demand generation role
  • Strong experience with account-based marketing (ABM) and named account strategy
  • Proven ability to partner closely with enterprise sales teams and influence pipeline outcomes
  • Hands-on expertise in Salesforce, Marketo, and campaign analytics tools
  • Demonstrated success executing multi-channel programs across the funnel—from awareness to revenue
  • Strong grasp of modern B2B marketing tactics including digital advertising, lifecycle nurture, content strategy, and event marketing
  • Excellent project management and cross-functional communication skills
  • Curiosity for new marketing trends, technologies, and buyer behavior insights
  • Familiarity with webinar tools such as ON24.
  • Prior exposure to campaign intake process management or internal service desk tools (e.g. Asana).
  • Strong writing skills

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