Zensurance

Email Marketing Manager (Remote First)

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Job Description

We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries.

In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative.

If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.

Please note: This is a 12-month parental leave contract



Responsibilities:
  • Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
  • Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
  • Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
  • Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts.
  • Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
  • Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
  • Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
  • AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.

    • Requirements:
  • Rich Experience: 5+ years in email focussed marketing roles.
  • Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce.
  • Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.
  • Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health.
  • Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
  • Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.
  • Communication Skills: Strong copywriting expertise with an eye for design and template structure.
  • Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.

    • Apply Now
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