JobRack - Marketing Manager / Growth Builder

Job Description

Full-time | Remote | $3,000–$4,500/month | CET/SAST overlap preferred

Hi, I’m Noel, founder of JobRack.

We help business owners hire brilliant remote team members from Eastern Europe and South Africa.

That means something quite real.

We help founders grow their companies with people they genuinely rely on. And we help talented people get better jobs, better opportunities, and better lives.

When we do our job well, it genuinely matters. We make a difference. And that’s something we care about.

Why this role is different

We’re a small, tight-knit team that cares about doing great work. We take pride in what we do. We care about our clients. We care about our candidates. And it shows.

Clients regularly tell us how much they enjoy working with us. Candidates often say it’s the best hiring experience they’ve had.

We want our marketing to feel the same. Not louder. Not more aggressive. Just smarter, more thoughtful, and genuinely useful.

This is a “build and figure it out” role

We’re not looking for someone to follow a playbook. We’re looking for someone who can help create it. You’ll work directly with Noel to come up with ideas, test them quickly, and improve what works.

You’ll have a lot of autonomy. You’ll also have a lot of ideas. The key is knowing what to do first.

What you’ll actually be doing

Your job is to figure out how we:

• Deeply understand our audience and what actually matters to them
• Get their attention in a way that feels relevant and worth engaging with
• Turn past clients into a consistent source of referrals
• Re-engage people who almost worked with us
• Create thoughtful follow-ups that people genuinely appreciate
• Build useful content, tools, or small products that attract the right people
• Turn interest into trust, and trust into conversations
  

This is not just about execution. It’s about judgement.

Understanding people properly

A big part of this role is getting really close to our audience. Not surface-level personas. Actually understanding:

• what they’re trying to achieve
• what frustrates them
• what they care about
• what makes them trust someone
  

Then using that to create marketing that feels relevant and compelling. Not generic.

Prioritisation matters

We’ll have far more ideas than we can execute. You’ll need to be good at deciding:

• what has the best chance of working
• what’s worth testing quickly
• what’s not worth doing at all

And then moving fast on the right things.

Where AI comes in

We’re already using AI heavily, and we expect you to be as well. You’re likely already using tools like Claude Code, Cowork, Lovable, or similar to actually build and execute things, not just write prompts or generate content.

This role is a chance to really use those tools to:

• build faster
• test more ideas
• create things that wouldn’t have been practical before
• deliver better, more thoughtful experiences

If that excites you, you’ll enjoy this role.

Requirements

The kind of person this suits

You’ll likely enjoy this role if:

• You like building things yourself, not just managing them
• You think carefully about the people you’re marketing to
• You’re good at prioritising and deciding what’s actually worth doing
• You move quickly and are comfortable testing ideas
• You take pride in making things genuinely good
• You’re curious and always looking for better ways to do things
• You’re excited by using AI to actually build and execute
  

You probably won’t enjoy it if:

• You prefer clear instructions and predefined plans
• You move slowly or over-polish before launching
• You focus more on channels than outcomes
• You think marketing is mostly ads and funnels

What it’s like to work here

We’re a friendly, driven team who take our work seriously without taking ourselves too seriously. We value:

• Clarity
• Focused speed
• Positivity and professionalism
• Constant improvement
• Wowing the people we work with
• Above all, we’re helpful and friendly.

You’ll be trusted to get on with your work. You’ll have space to try things, improve them, and learn quickly. And your ideas will actually be used.

Benefits

What you’ll get

• Real ownership over marketing
• Direct access to the founder
• A team that enjoys working together and cares about doing great work
• The chance to build things, not just manage them
• A role where your work actually makes a difference
  

What’s in it for you?

💰 $3,000–$4,500/month depending on experience
🌍 100% remote, work from anywhere
🕘 Full-time, with some flexibility
🌴 20 days paid holiday (rising to 25 after one year)
🤒 5 paid sick days per year
✈️ Annual team retreat, opportunity to grow with us, real ownership

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

A quick note on working as an independent contractor:

We hire our team members on an independent contractor basis but that’s just a legal thing. In every way, you’re a real team member. Just please be happy to work in this way - if you need advice on it, apply and we’ll help you figure it out together

This is our typical hiring process - occasionally, it may include extra steps.

🔍 How to shine
• Read the role details carefully.
• Submit a thoughtful, high-quality application.
• Stay responsive - we’ll keep you updated at every stage.

✨ Important notes
• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).

❓ New to remote work?
Check out our handy FAQ: jobrack.eu/jobseeker-faq