Director of Marketing

Job Description

At Rezilient, we’re redefining what primary care looks like, making it more accessible, seamless, and patient-centered than ever before. Through our innovative CloudClinic model, we combine virtual provider visits with smart, tech-enabled infrastructure to deliver timely, personalized care. By removing traditional barriers to access and continuously expanding our specialty offerings, we’re building a healthcare experience that’s as convenient as it is comprehensive.

Rezilient is seeking a Director of Marketing to execute and scale our marketing efforts across employer, broker, and health system audiences. This role is responsible for bringing our marketing strategy to life by overseeing campaign execution, channel performance, and marketing operations, while leading a team to deliver high-quality, consistent, and impactful work.

This is a highly execution-oriented leadership role that partners closely with the Head of Marketing. While marketing strategy is set at the leadership level, this role ensures it is translated into strong execution, scalable systems, and measurable business outcomes. You will oversee day-to-day marketing operations, manage a growing team, and drive performance across channels.

Key Responsibilities:

Marketing Execution & Team Leadership

• Lead and develop a high-performing marketing team responsible for campaign execution, content, and channel management.
• Translate marketing strategy into clear execution plans, timelines, and deliverables.
• Ensure consistency, quality, and speed across all marketing outputs.
• Manage priorities across multiple initiatives in a fast-paced environment.

Integrated Campaign Execution

• Oversee execution of multi-channel marketing campaigns across digital, email, social, and events.
• Ensure campaigns are aligned with go-to-market priorities and business goals.
• Partner with Sales and Growth leadership to support pipeline generation and revenue outcomes.
• Drive consistency in messaging and execution across all audiences.

Digital Channels & Performance

• Own performance and optimization of key marketing channels, including website, email, and social media.
• Improve conversion across the funnel, from awareness to inquiry and pipeline generation.
• Continuously test, iterate, and optimize based on performance data.

Website & Content Experience

• Oversee strategy and execution of Rezilient’s website and landing pages.
• Ensure messaging clarity, usability, and strong calls-to-action
• Partner cross-functionally to align marketing content with product, customer, and patient experience.

Marketing Operations & Systems

• Own marketing systems, including HubSpot, to support campaign execution and tracking.
• Oversee workflows, segmentation, lead routing, and campaign reporting.
• Partner with RevOps to ensure alignment between marketing efforts and pipeline attribution.
• Maintain strong data integrity and reporting accuracy.

Brand Execution & Asset Development

• Oversee development of marketing assets across channels, including web, email, social, and sales enablement materials.
• Ensure alignment with brand standards while optimizing for performance and usability.
• Build scalable systems and templates to improve efficiency and consistency.

Social & Content Execution

• Oversee execution of Rezilient’s social media presence and content calendar.
• Align content with campaign priorities and brand voice.
• Leverage social channels to support both brand awareness and demand generation.

Performance & Analytics

• Define and track key marketing KPIs tied to pipeline, conversion, and campaign performance.
• Analyze results to identify opportunities for optimization and growth.
• Build reporting frameworks that provide visibility into marketing impact and ROI.

Cross-Functional Partnership

• Partner closely with Sales, Customer Success, Clinical Operations, Product, and other internal teams.
• Support go-to-market execution for new initiatives, partnerships, and clinic launches.
• Act as a key connector between strategy and execution across the organization.

Requirements

• Bachelor’s degree preferred but not required.
• 7–12 years of experience in digital marketing, growth marketing, or marketing operations.
• Strong background in design, marketing production, or creative execution, with a focus on digital channels.
• Deep experience with website management, landing pages, and conversion optimization.
• Hands-on experience with social media execution and content development.
• Proficiency in HubSpot (or similar marketing automation platforms).
• Experience executing multi-channel campaigns and ABM programs.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Ability to work independently while collaborating cross-functionally.
• Experience in healthcare, health-tech, or B2B/B2B2C environments is a plus.

Benefits

This opportunity offers the chance to shape the future of healthcare in a culture where your work directly impacts how patients access and experience care. You’ll be part of a collaborative, mission-driven team, with competitive compensation and benefits including generous PTO, paid family leave, comprehensive medical, dental, vision, and life insurance, and stock options.