Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Job Description

Job Title: Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine.

This role is not focused on cold outreach. Instead, you will be responsible for creating high-performing LinkedIn content, turning engagement into meaningful conversations, and converting those conversations into qualified pipeline.

You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing LinkedIn content (posts, carousels, hooks).
• Identify content angles that attract high-intent B2B prospects.
• Continuously test and optimize content based on performance.

Content → Conversation → Pipeline

• Turn content engagement (likes, comments, profile views) into meaningful conversations.
• Initiate natural, non-salesy DMs based on user intent.
• Qualify and move prospects into the pipeline.

Audience Engagement & Lead Nurturing

• Engage consistently with your audience through comments, DMs, and interactions.
• Build relationships with prospects through thoughtful follow-ups.
• Nurture leads using content, messaging, and value-driven interactions.

Funnel & Conversion Optimization

• Build simple content funnels (content → engagement → conversation → call).
• Develop lead magnets and nurture flows where needed.
• Improve conversion rates across each stage of the funnel.

Supporting Sales (Nice-to-Have)

• Collaborate with the founder to improve conversion quality.
• Share insights on messaging, objections, and audience behavior.
• Optionally support early-stage sales conversations.

Must-Have Experience & Skills

• 2+ years of experience in content-led B2B lead generation or organic growth.
• Strong experience with LinkedIn content and personal brand growth.
• Proven ability to generate inbound leads or conversations from content.
• Excellent copywriting and messaging skills.
• Strong understanding of B2B sales cycles (2–3 months).

What Makes You a Perfect Fit

• You know how to turn content into pipeline, not just engagement.
• You have personally generated inbound leads or booked calls from LinkedIn/content.
• You think in funnels and systems, not just posting content.
• You are both creative (content) and analytical (performance-driven).
• You are comfortable owning outcomes (leads, conversations, pipeline).

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding