Senior Marketing Manager, Growth

Job Description

The Senior Marketing Manager, Growth is responsible for driving qualified lead flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copy — ensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients.

This role operates as the strategic and creative lead across our core acquisition channels, working cross-functionally with a paid media buyer, a revenue operations manager, and a senior content strategist. This role does not execute in isolation. They set strategy, write the copy, and direct execution to ensure that all roads lead to one of two outcomes: an application or a sales conversation.

Success in this role is measured by MQL volume, application rate, booked meetings, and net new Scale & Exit Accelerator enrollments.

NOTE: This is a hands-on role. You will not inherit a large team, you will build and optimize the system yourself before scaling it with additional hires.

Critical Accountabilities

• Own the master promotions calendar across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands.
• Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool.
• Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert.
• Architect and optimize the full conversion funnel from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage.
• Own paid media strategy in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget.
• Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently.
• Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story.
• Report on key marketing performance metrics in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions.
• Use HubSpot's lead scoring system to track, qualify, and improve lead quality through the MQL pipeline.

What Success Looks Like

• A consistent, growing pipeline of MQLs entering the sales team's queue each week.
• Application rate and call booking rate improving quarter over quarter through funnel optimization and copy iteration.
• Paid campaigns performing at or below CAC benchmark, with a clear path to reducing that number.
• Email campaigns generating measurable pipeline — not just opens and clicks, but booked calls and submitted applications.
• Workshop and webinar funnels converting at benchmark or better — 75%+ show-up on paid workshops, 6–10%+ of registrants submitting an application.
• Net new Scale & Exit Accelerator enrollments growing from 30/month to 40/month by end of year.

Requirements

• 6+ years of experience in growth marketing, demand generation, or conversion marketing, with a specific focus on funnel optimization, paid acquisition, and email revenue generation.
• Direct experience marketing to founders, SMB owners, or entrepreneurial audiences — you understand how this buyer thinks, what moves them, and what makes them scroll past.
• Proven experience inside a high-ticket coaching, consulting, mastermind, or info-product business — you've seen this conversion model before and know how it works end-to-end.
• Demonstrated ability to collaborate on and optimize a $100K+/month paid media budget across Meta Ads and Google Ads, with real accountability for CAC and ROAS outcomes.
• Strong conversion copywriting skills — you write email campaigns, landing pages, and ad copy that actually convert. This is not a nice-to-have; writing is core to this role.
• Proven track record managing and monetizing a 10,000+ person email list, using segmentation, behavioral triggers, and lifecycle sequences to drive pipeline and revenue.
• Experience building and optimizing high-ticket conversion funnels — webinars, paid workshops, VSLs, application funnels — with command of the metrics at each stage.
• HubSpot mastery — workflows, sequences, lead scoring, contact properties, reporting, and pipeline management. There is no ramp time available for learning this from scratch.
• AI fluency — you use AI tools daily to write faster, test more, and move quicker. This is a competitive advantage we expect you to bring on Day 1.
• Strong collaboration and communication skills, with experience directing execution partners (media buyers, ops managers, designers) toward clear conversion outcomes.

Nice to Haves

• Experience with Elementor for landing page copy implementation and layout direction.
• Familiarity with Spiffy or similar cart/checkout solutions for high-ticket offer flows.
• Background in the founder education or business growth space — you've consumed the content we create and understand why it resonates.
• Experience managing or activating a large newsletter as a primary acquisition channel.
• Comfort presenting marketing performance data to leadership and cross-functional teams with clear, insight-driven recommendations.

KPIs / Success Metrics

Primary KPIs (Core Success Metrics)

• Net New Scale & Exit Enrollments: Monthly clients enrolled — the ultimate north star metric for this role.
• Marketing Qualified Leads (MQLs): Volume and quality of MQLs generated and passed to the sales team.
• Marketing-Generated Meetings: Number of inbound sales conversations booked directly from marketing efforts.
• Lead Conversion Rate: % of leads converting to MQLs and % of MQLs converting to booked meetings.
• Application Rate: % of workshop and webinar registrants submitting an application.

Secondary KPIs (Optimization & Growth Indicators)

• Return on Ad Spend (ROAS): Revenue generated per dollar spent on paid media.
• Cost Per Acquisition (CPA/CAC): All-in cost to acquire a new Scale & Exit client, including media spend and sales commissions (current benchmark: ~$2,100).
• Email Engagement Rate: % of contacts engaging with Scalable's email campaigns, segmented by list and sequence type.
• Workshop Show-Up Rate: % of registrants attending paid workshops (benchmark: 75–80%) and free webinars (benchmark: 25–30%).
• List Growth Rate: Net growth of Scalable's house email list and newsletter subscriber count per quarter.

Who You'll Work With

You'll report directly to our Head of Marketing, and before you wonder what that means, here's the honest version: this is not a checkbox manager or a former brand marketer who discovered funnels last year.

This is someone who has spent 17 years in the trenches of performance and conversion marketing, helped build Scalable from zero to $15M, and still actively coaches and consults with the founders we serve. They know this model because they've lived it, and they'll push you to do your best work because they know exactly what that looks like.

If you're the kind of person who wants to learn as much as you execute, this is the right seat.

Benefits

Full-time employees are eligible for health and welfare benefits including:

• Competitive Salary + Performance-Based Compensation
• Health, Dental, + Vision Insurance
• HSA Plan with Company Matching (for eligible HDHP enrollees)
• Company-Paid Telemedicine Plan
• Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling Services
• Company-Paid Life and Disability Insurance
• Unlimited PTO
• 401K Plan with Company Matching
• Parental Leave
• And more...