B2C Marketing Manager

Job Description

B2C Marketing Manager @ My Money Matters 

Remote-first | London (occasional travel) | UK-based applicants only 

At My Money Matters, we believe financial wellbeing should be accessible to everyone, especially the people who keep our public services running. 

Right now, 72% of public sector workers are just one bad month away from financial difficulty. We exist to change that. Through innovative financial products, education, and our digital money coach, we help people take control of their financial future, whether that’s buying their first home, boosting their pension, or planning for retirement. Already trusted by major organisations including the NHS, we’re growing quickly and building a team of ambitious, commercially minded people who want their work to genuinely matter. 

The Role 

You’ll own and optimise the B2C member journey across our growing user base, driving engagement, activation, and product adoption through a digital-first marketing approach. Email is currently our primary channel, but this role is about much more than email, it’s about building journeys across new channels, testing ideas, improving engagement, and helping shape how we communicate with members as we scale. 

This is a hands-on individual contributor role for someone who enjoys both strategy and execution. We’re looking for someone with high ownership and strong instincts, someone who moves quickly, spots opportunities without being asked, challenges constructively, and thrives in a fast-paced, evolving environment. 

What You’ll Be Doing 

• Owning the B2C member journey end-to-end, delivering engaging and value-driven experiences across multiple touchpoints.  

• Planning, writing, building, and executing campaigns designed to drive engagement, activation, and product adoption.  

• Identifying gaps and opportunities within the member journey, building lifecycle and CRM campaigns to improve member outcomes.  

• Monitoring campaign and engagement performance, using data and insight to continuously optimise results.  

• Presenting campaign performance, insights, and recommendations to senior stakeholders and leadership teams.  

• Testing and exploring new channels, messaging, and growth opportunities using a data-led, test-and-learn approach.  

• Creating compelling member-facing content across email, intranet, posters, and digital communications.  

• Acting as the internal expert on member engagement, messaging quality, and customer communications.  

• Supporting the development and continuous improvement of CRM journeys, marketing processes, and engagement frameworks.  

• Collaborating cross-functionally with Customer Success, Product, and Commercial teams to improve the overall member experience. 

What We’re Looking For 

We’re looking for someone who combines strong marketing execution with creativity, and a genuine obsession with customer engagement and performance. 

You’ll bring: 

• Experience within B2C marketing, CRM, or lifecycle marketing, with a track record of owning campaigns end-to-end.  

• Strong copywriting skills, with the ability to create clear, compelling messaging that resonates with a consumer audience.  

• Experience working with CRM and marketing automation platforms to manage campaigns, journeys, and engagement reporting.  

• Strong analytical skills, with the ability to interpret performance data and turn insight into action.  

• A proactive, high-agency mindset with the confidence to work cross-functionally, influence stakeholders, challenge constructively, and take ownership without waiting for direction. 

• High attention to detail and pride in delivering high-quality customer experiences and communications.  

• Energy, curiosity, and a genuine hunger to test, improve, and continuously optimise performance.  

• Experience balancing strategic thinking with hands-on execution in a fast-paced, evolving environment. 

It Would Be Great If You Also Had 

• Experience within fintech, financial services, employee benefits, payroll, or SaaS environments.  

• Exposure to public sector audiences, including NHS or local government organisations.  

• Experience within a scaling or high-growth business environment.  

• Experience across broader marketing channels beyond CRM and email. 

Why Join My Money Matters? 

We’re building something meaningful, ambitious, and people focused. 

You’ll join a business where: 

• Real ownership:  You’ll have the autonomy to test ideas, improve journeys, and shape how B2C engagement evolves. 

• Genuine impact:  Our products directly improve the financial lives of public sector workers, you'll see that impact every day. 

• A team that gives a damn:  Ambitious, collaborative people who care about what they're building. 

Benefits 

• Fully remote working, with the flexibility to work from where you perform best. 

• 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days. 

• Your birthday off. 

• Collaborative team bonus for non-commission roles. 

• Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings. 

• Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases. 

• Medical cashback scheme. 

• Enhanced parental leave. 

Recruitment Process 

Stage 1 — People & Culture Call - A conversation about your experience, motivations, and cultural fit. 

Stage 2 — Hiring Manager Interview - A 1-hour competency-based interview covering Customer Success experience, commercial thinking, and customer engagement approach. 

Final Stage — Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise. 

If you’re excited by the idea of building and scaling a high-impact B2C growth function in a business that genuinely improves people’s lives, we’d love to hear from you.