Senior Demand Generation Marketing Manager
- Teamsnap
- Remote USA
Job Description
What You'll Do:
Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships
Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program
Own website performance reporting and drive landing page optimization to improve conversion rates
Build content marketing initiatives that engage our audience and reinforce thought leadership
Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads
Collaborate closely with sales and sales enablement to align campaigns and lead flow
Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution
Track, analyze, and report on pipeline performance and marketing ROI across all programs
What Will Set You Up for Success:
7+ years of experience leading B2B demand generation marketing
Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)
Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems
Experience using Salesforce to manage pipeline reporting and campaign performance tracking
Highly data-driven, with a bias for action and experimentation
Builder mindset—comfortable navigating ambiguity and turning strategy into execution
Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal
Bonus points:
