Walmart PPC & Account Manager

Job Description

📝 Job Description: Walmart PPC & Account Manager

Position Overview We are seeking a detail-oriented and results-driven Walmart PPC & Account Manager to oversee advertising campaigns and account performance on Walmart Marketplace. This role requires expertise in pay-per-click (PPC) advertising, marketplace optimization, and account management to drive sales growth, improve ROI, and ensure brand visibility.

Key Responsibilities

• Develop, implement, and optimize Walmart PPC campaigns to maximize sales and profitability.
• Conduct keyword research, bid management, and performance analysis to improve campaign efficiency.
• Monitor daily account health, including inventory, pricing, and product listings.
• Collaborate with cross-functional teams (marketing, operations, and creative) to align advertising strategies with business goals.
• Prepare and present performance reports, insights, and recommendations to stakeholders.
• Stay updated on Walmart Marketplace policies, tools, and industry trends to maintain competitive advantage.
• Troubleshoot and resolve account-related issues, ensuring compliance with Walmart’s guidelines.
• Identify growth opportunities through data-driven analysis and strategic planning.

🎯 Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
• Minimum 2–3 years of experience in PPC advertising, preferably on Walmart Marketplace, Amazon, or other e-commerce platforms.
• Proven track record of managing and scaling marketplace accounts successfully.