Product Marketing Director - Corporate Initiatives

Reporting to the Senior Director of Product Marketing, the Product Marketing Director – Corporate Initiatives is an innovative, enterprise-minded strategic leader responsible for shaping and advancing the company’s go-to-market point of view across cross-segment and high-impact initiatives.

Unlike portfolio-aligned product marketing roles, this leader operates horizontally across the organization to identify evolving market dynamics, regulatory shifts, emerging business opportunities, and enterprise-wide strategic priorities. This role translates complex, multi-audience initiatives into clear problem statements, strategic narratives, and executable go-to-market frameworks.

Examples of initiatives may include regulatory changes (e.g., TEFCA), emerging business units (e.g., Life Sciences), cross-segment solutions, integrated data strategies, and other company-wide priorities that require alignment across multiple markets and buyer audiences.

This role is the connective tissue between corporate strategy, product direction, and market execution. The successful candidate will define the strategic point of view, determine how initiatives plug into the broader business, and partner with extended teams to develop a plan to operationalize execution, without direct authority over those teams.

This position requires strong influence, diplomacy, and enterprise thinking. The ideal candidate understands how to mobilize the organization while being thoughtful about resource constraints and clear about responsibilities and capacity throughout the business.