Brand Marketing Manager - Latam

Job Description

Position Title: Brand Marketing Manager

Reporting To: Group Head of Brand and Communications

Department: Brand and Communications

Location: HQ- Colombia (LATAM)

Role Purpose:

The Brand Marketing Manager ensures the brand becomes seen, known, and trusted across the LATAM Market. You will lead local brand positioning and execute impactful marketing initiatives across retail, community, and media touchpoints building the credibility and relevance needed to support steady adoption today and expansion tomorrow.

You are the local voice of the brand, shaping how we show up and ensuring we always show up well.

What will you do:

ROLE DESCRIPTION: KPI GUIDELINES:

1. Brand Positioning and Marketing Insight

Localise brand messaging and customer value propositions, ensuring cultural relevance and resonance 

Champion deep market intelligence and consumer insights on customer perceptions, cultural nuances, barriers, and motivations

Brand Visibility & Consistency

Expansion of brand presence across priority touchpoints; compliance with brand guidelines

Monitor competitive activity in device financing, telco, and mass-market tech.

2. Brand Marketing & Customer Experience

Translate strategy into on-ground presence: retail branding, activations, sponsorships

Ensure brand consistency and quality across customer touchpoints

Inform placement and timing of marketing activities based on customer movement

and demand moments

3. Influencer, Partnerships & Community Marketing 

Build relationships with trusted creators and community partners

Drive campaigns that positively influence perception of financing and unlock word-of-mouth growth

Expand reach through grassroots channels and cultural networks

4. Media & Communications Execution

Manage local PR activities, product storytelling, and interview coordination

Secure earned visibility in tech, finance, and entrepreneurship media

Reinforce the company´s role in enabling digital inclusion and financial access

5. Digital & Content Localization

Tailor Group campaigns for local rollout and Perception & Credibility

Increase in brand recognition, positive sentiment, and trust indicators

Activation Outcomes

Delivery of impactful retail/community activations with clear engagement results

Media & Influencer ROI

Volume & quality of earned coverage and creator impact across campaigns

Strategic Insight & Influence

amplification, specifically adapting content and channels for Spanish and

Portuguese-speaking audiences

Support channel performance through insight sharing and engagement tracking

Ensure messaging clarity around financing terms and benefits

6. Internal Alignment & Strategic Advocacy

Represent the brand voice in the broader Latin America leadership forums

Provide feedback and recommendations that shape GTM and experience decisions

Align cross-functional teams around strong brand presence and customer-centricity

Regular, actionable local insights adopted into decision-making

Operational Excellence

On-time, on-budget delivery with continuous improvement

Working Relationships:

Internal Relationships:

The Brand Communications Manager will be:

Directly accountable to the Head of Brand and Communications

Required to work and collaborate with various cross-functional teams including Head of Growth.

External Relationships:

Partners

Agencies

Suppliers

Requirements

What are we looking for:

6+ years' experience in brand marketing, experiential activations, and/or

communications, with at least 3-5 years focused on the Latin American market

Deep understanding of Southern African consumer culture and behaviors (nice to have)

Skilled in driving brand presence for mass-market products

Able to influence without authority and collaborate across business functions

Hands-on executor with a strategic mindset and strong project ownership

Experience in telecom, device financing, fintech, or youth-centric consumer brands in the Latin American market is a strong advantage

Fluent in Spanish and English (written and spoken) is mandatory

Benefits

- Contractor paid in USD