CRM Manager / Lifecycle Marketing Manager

Job Description

Our client, a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking for a talented and experienced CRM Manager / Lifecycle Marketing Manager.

Location: Europe\Asia
Type: Remote, Full-time
Start date: ASAP
About Company:

Headquartered in Silicon Valley, the company boasts a leadership and investor team with former executives from Rakuten and Dropbox. Its flagship product, a VPN service, is a leading solution downloaded more than 100M times a year, ensuring online privacy and anonymity for users by creating a private network from a public internet connection. Its eSIM brand provides seamless global connectivity for travelers and digital nomads. The company is hiring a CRM Manager to join its fast-growing and entrepreneurial team.
The company operates fully remotely, with a strong presence in Singapore, Hong Kong, Poland, and Ukraine.

About Role:

The company is seeking a data-driven and creative CRM Manager to own the full lifecycle communication strategy across two consumer brands: VPN and eSIM.
This hands-on role requires a strategic thinker who can plan, build, and optimize campaigns across email, in-app messages, banners, and push notifications—transforming user data into personalized journeys that drive activation, engagement, and retention. The role involves close collaboration with product, design, and growth teams to deliver the right message to the right user at the right time.
The ideal candidate has 3–5+ years of CRM or lifecycle marketing experience in a subscription-based app or SaaS environment, with a proven track record of improving retention and LTV through multi-channel campaigns.

Responsibilities:

Email Marketing

• Develop and execute the end-to-end email programmes: lifecycle flows (onboarding, education, activation, re-engagement, win-back, renewal), promotional campaigns, and transactional emails.
• Segment audiences and build dynamic content blocks to deliver personalised experiences at scale.
• Manage deliverability, sender reputation, and compliance (CAN-SPAM, GDPR).
• A/B test subject lines, send times, copy, and creative to continuously improve open rates, CTR, and conversions.
• Develop email templates and design systems that maintain brand consistency across VPN and eSIM.

     In-App Messages 

• Design and deploy contextual in-app messages that guide users through key product moments (feature adoption, plan upgrades, feedback prompts).
• Coordinate with product and engineering to implement triggered messages based on real-time user behavior.
• Ensure in-app messaging is non-intrusive and aligned with the overall user experience.
• Develop in-app onboarding sequences that accelerate time-to-value for new users.

      Banners

• Create and manage promotional and informational banners within the VPN and eSIM apps and web properties.
• Align banner strategy with ongoing campaigns, product launches, and seasonal promotions.
• Monitor banner fatigue and rotation to maintain engagement without degrading the user experience.
• Collaborate with design to produce visually compelling banner creatives that align with brand guidelines.

      Push and In-App Notifications 

• Develop a strategy that balances engagement with opt-in retention.
• Build automated push flows triggered by user actions, inactivity, or lifecycle stage.
• Optimise timing, frequency capping, and personalisation to maximise tap-through rates.
• Monitor opt-out rates and adjust strategy to preserve the push-eligible audience.

     Cross-Channel Strategy & Analytics

• Orchestrate cohesive multi-channel journeys that work together across email, in-app, banners, and push.
• Define and track CRM KPIs (LTV, churn rate, engagement scores, channel-level conversion) and report insights to stakeholders.
• Partner with the data team to build dashboards and attribution models for CRM performance.
• Stay current with CRM tools, industry benchmarks, and emerging best practices in mobile and subscription businesses.
• Conduct regular audits of messaging cadence and channel mix to prevent message fatigue and optimise impact.

Requirements:

      Experience & Education

• 4+ years of experience in CRM, lifecycle marketing, or retention marketing
• 2+ years in a subscription-based consumer app, mobile, or SaaS environment
• Proven track record managing campaigns across email, push, in-app, and banner channels simultaneously
• Experience building and optimising automated lifecycle journeys that drive measurable retention and revenue impact
• Familiarity with B2C marketing funnels in tech, apps, or digital services

       Core Skills

• Hands-on experience with CRM/engagement platforms (e.g., Braze, Iterable, CleverTap, SendGrid, Klaviyo, OneSignal, or similar)
• Strong analytical mindset with proficiency in A/B testing, cohort analysis, and performance reporting
• Excellent copywriting instincts. Able to write concise, compelling messages that convert across channels
• Deep understanding of audience segmentation, personalization, and behavioral triggers

• Experience with conversion rate optimization and data-informed decision-making Awareness of trend in mobile engagement, retention marketing, and CRM technology

       Technical Knowledge 

• Proficiency with analytics and reporting tools (Amplitude, Mixpanel, Google Analytics, or similar)
• Familiarity with HTML/CSS for email templating and basic Liquid/Handlebars logic
• Understanding of mobile app ecosystems (iOS/Android), app-store dynamics, and push notification infrastructure
• Experience with marketing automation workflows and event-based triggering systems

      Preferred Qualifications:

• Experience in the VPN space
• Experience with email, onboarding, and in-app engagement
• Multilingual campaign experience or localization awareness across global markets
• Background in working with product and engineering teams on in-app messaging implementation
• Knowledge of predictive analytics or machine learning applications for CRM segmentation
• Certifications in relevant CRM platforms, Google Analytics, or marketing automation tools
• Knowledge of privacy regulations (GDPR, CCPA) and compliant messaging practices

Why Join:

• Fast-Paced, Innovative Environment: Be part of a fast-growing company in the digital privacy and connectivity space.
• Remote Work: Enjoy the flexibility of working from anywhere.
• Impact: Shape the CRM function from the ground up across two growing consumer brands, affecting millions of users worldwide.
• Collaborative Culture: Work with a passionate, creative, and motivated team that values ownership, experimentation, and results.