Activate Talent

55396677131 - Influencer Marketing Manager (TikTok)

  • Activate Talent

Job Description

Influencer & Creator Marketing
Job Type: Full-Time
Location: 100% Remote
Timezone: US(EST)

About the Role

This role sits within the Influencer & Creator Marketing category and is responsible for managing TikTok influencer programs end-to-end. The position is highly client-facing and requires someone who can balance creators, internal teams, and brand stakeholders while maintaining structure, timelines, and performance standards.

This is an execution + ownership role—not just outreach. You’ll be expected to run clean influencer programs that clients trust and creators respect.

Core Responsibilities

Client Management

  • Act as the primary point of contact for assigned client accounts
  • Lead client communications, updates, and performance recaps
  • Translate brand goals into clear influencer briefs and campaign plans
  • Proactively manage timelines, expectations, and deliverables

Influencer Strategy & Execution

  • Source, vet, and onboard TikTok creators aligned with campaign goals
  • Manage influencer outreach, negotiations, contracts, and content delivery
  • Oversee content approvals, posting schedules, and brand compliance
  • Hold creators accountable to timelines and quality standards

Campaign Operations

  • Own influencer campaign timelines from kickoff through completion
  • Track live content, usage rights, whitelisting approvals, and deliverables
  • Coordinate with paid media teams on Spark Ads and scaling content
  • Maintain organized influencer databases and documentation

Performance & Reporting

  • Monitor and track KPIs (views, engagement, CTR, CPA, ROAS)
  • Deliver clear, client-ready performance summaries and insights
  • Identify high-performing creators and repeatable content patterns
  • Recommend data-backed optimizations to improve results