SEO Specialist (B2B Accounting Automation)

Job Description

We’re looking for a structured, analytical SEO Specialist to own and scale organic growth for a growing accounting automation firm.

This organization helps businesses modernize financial operations through workflow optimization, system design, and smarter use of tools like QuickBooks Online. Positioned within the accounting advisory space, it combines financial expertise with automation-first thinking to reduce manual work and improve operational clarity.

This role will take ownership of search strategy across technical SEO, on-page optimization, and content direction. You will operate with clear performance goals tied to traffic quality, keyword rankings, and pipeline contribution. We are looking for someone who understands how to build long-term organic growth inside a B2B environment and can execute with both strategic thinking and hands-on precision.

Agency experience is strongly preferred.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you’re most productive
• High ownership role with measurable impact on inbound growth
• Direct collaboration with leadership and marketing stakeholders
• Opportunity to build structured organic systems in a focused B2B environment

What You’ll Work On

SEO Strategy and Roadmap

• Develop and execute a comprehensive SEO roadmap aligned with revenue goals
• Conduct keyword research focused on high-intent, B2B search terms
• Identify content gaps and ranking opportunities within accounting and automation topics
• Prioritize initiatives based on impact, effort, and business alignment

Technical SEO

• Conduct regular technical audits and implement improvements
• Optimize site architecture, internal linking, and crawl efficiency
• Monitor indexing, Core Web Vitals, and overall site health
• Collaborate with developers to implement technical fixes correctly

On-Page and Content Optimization

• Optimize existing content for keyword alignment and search intent
• Provide structured content briefs for new articles and landing pages
• Improve metadata, schema markup, and on-page structure
• Align SEO strategy with paid and broader marketing initiatives

Reporting and Performance Tracking

• Monitor rankings, traffic quality, and conversion impact
• Build clear reporting dashboards with actionable insights
• Analyze competitor performance and search landscape shifts
• Continuously refine strategy based on performance data

What You Bring

• 3 to 6+ years of SEO experience, ideally within an agency environment
• Proven experience driving organic growth for B2B or professional services companies
• Strong understanding of technical SEO fundamentals
• Experience with tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics
• Ability to translate SEO data into clear strategic recommendations
• Structured approach to prioritization and execution
• Comfort operating independently in a remote, startup environment

Nice to Have

• Experience in accounting, finance, SaaS, or automation industries
• Familiarity with QuickBooks Online or financial software ecosystems
• Exposure to CRO and landing page optimization
• Experience collaborating with paid media teams for integrated search strategy

How to Apply

Please include:

1. Your updated resume
2. A short 1–2 minute Loom video introducing yourself and walking through an SEO strategy you developed, including results and how you approached prioritization

Only complete applications with a Loom video will be considered.

If you are disciplined, data-driven, and capable of building sustainable organic growth in a B2B environment, this role offers autonomy, visibility, and direct impact on long-term acquisition strategy.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.