Job Description

We're looking for an SEO Specialist with a strong focus on local search to own and scale local search performance across multiple locations in competitive markets. This role is rooted in real estate but the skills and approach translate across any high-intent local industry. If you have managed multi-location SEO at a senior level and know how to turn Google visibility into consistent inbound leads, this role was built for you.

You will be responsible for strategy and execution across Google Business Profiles, local landing pages, citation infrastructure, and technical SEO. This is a hands-on, performance-driven role focused on outcomes and measurable lead growth, not activity reports.

This role requires availability during EST business hours to collaborate with the internal team and align on performance initiatives.

Why You'll Want to Join

You will be paid in USD (bi-monthly: every 15th and 30th)
Up to 14 days of Paid Time Off annually (starting Day 1)
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
Full ownership over local search strategy and execution across multiple markets
Direct impact on lead volume in a high-intent, high-competition industry

What You'll Work On

Local SEO Strategy and Execution

Own and optimize Google Business Profiles across target locations and markets
Improve local pack rankings, map visibility, and branded search presence
Manage citations, NAP consistency, and local authority signals at scale
Build and optimize location-based landing pages for both rankings and conversions
Develop market-specific strategies for competitive local SERPs

Content and On-Page Optimization

Develop and optimize local SEO content aligned with high-intent search behavior
Improve on-page elements including titles, headers, schema, and internal linking
Support blog and supporting content strategies focused on local topics and service areas
Ensure content relevance and authority across all target locations

Technical SEO

Identify and resolve technical issues impacting crawlability and indexation
Improve site performance, mobile usability, and Core Web Vitals
Implement structured data and local schema markup across location pages
Audit and maintain a clean, well-structured site architecture

Performance Tracking and Reporting

Track rankings, organic traffic, calls, form submissions, and local conversions
Monitor Google Business Profile insights and local search trends across markets
Build clear performance reports that connect SEO activity to lead outcomes
Continuously test and refine strategies based on data, not assumptions

What You Bring

4+ years of hands-on SEO experience with a strong focus on local and multi-location search
Proven track record managing Google Business Profiles across multiple locations
Experience competing in high-intent local industries such as real estate, legal, home services, or healthcare
Solid technical SEO foundation and ability to troubleshoot and resolve issues independently
Experience building and optimizing local landing pages for both rankings and conversions
Data-driven mindset with comfort translating performance data into clear recommendations
Availability to work during EST business hours

Nice to Have

Experience with Canadian local SEO markets
Familiarity with call tracking and lead attribution tools
Background in CRO or landing page testing
Experience working directly with or inside a real estate business
Exposure to AI-assisted SEO workflows or content tools

How to Apply

Please include:

Your updated resume
A short Loom video (1 to 2 minutes) walking through a specific local SEO win you drove, what markets or industries were involved, and how you measured the outcome

Only candidates who submit a Loom video will be moved to the next step of the hiring process.

If you know how to win local search across competitive markets, can move from strategy to execution without hand-holding, and want full ownership over a growing local search program, this role gives you the scope, the autonomy, and the direct impact to do your best work.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

Initial Application - Submit your application and complete our prequalifying questions
Video Introduction - Record an video introduction to showcase your communication skills and work experience
Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
Recruitment Interview - Initial screening with our talent team
Executive Interview - Meet with senior leadership to discuss role alignment
Client Interview - Final interview with the client team you'd be supporting
Background & Reference Check - Professional reference verification
Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.