Straighterline

Business Systems Administrator

Job Description

StraighterLine’s Early Childhood Education (ECE) division is seeking a Business Systems Administrator to keep our marketing, sales, customer success, and operations systems running smoothly—end to end.

You’ll sit at the intersection of these teams, ensuring Salesforce and HubSpot are aligned, data flows cleanly across the full funnel, and teams can execute without friction. This role is equally responsible for Salesforce CRM and HubSpot Marketing Hub, with a strong emphasis on how the two systems work together to support lifecycle management, opportunity tracking, automation, and reporting.

This is a hands-on role for someone who enjoys both systems architecture and day-to-day execution, and who takes pride in making complex systems feel simple and reliable for others. This role reports to the VP of Operations, ECE Division.


What You’ll Be Responsible For
  • Salesforce & HubSpot Platform Ownership
  • Own the HubSpot ↔ Salesforce integration, including object mappings, lifecycle logic, campaign influence, lead routing, and data hygiene.
  • Ensure Salesforce and HubSpot support a cohesive full-funnel lifecycle, from first touch through opportunity management and customer success.
  • Maintain clean, reliable data to support automation, attribution, forecasting, and executive reporting.

  • HubSpot Architecture, Automation & Campaign Execution
  • Architect, configure, and scale marketing operations in HubSpot, ensuring alignment with Salesforce sales stages and processes.
  • Build and manage HubSpot lists, segmentation logic, and scoring models to support targeted marketing and customer success efforts.
  • Design, launch, and iterate automated nurture workflows to improve MQL → SQL conversion rates.
  • QA and thoroughly test workflows, forms, integrations, and automations prior to launch.

  • Salesforce CRM Optimization & Enablement
  • Optimize Salesforce objects, fields, layouts, and permissions to support Sales, Customer Success, and Operations.
  • Conduct system audits (permissions, layouts, usage) and implement cleanups that improve usability and data quality.
  • Build and maintain reports and dashboards in Salesforce and HubSpot for operational and executive audiences.
  • Implement Flow-based automations and process optimizations to eliminate manual procedures, reduce errors, and improve operational efficiency within Salesforce.
  • Act as a champion for feature activation and adoption, increasing value realization from Salesforce capabilities and features that have already been purchased but not yet fully implemented or utilized.

  • Cross-Functional Collaboration & Execution
  • Translate business requirements into clear technical specifications for offshore development and data engineering partners.
  • Serve as an internal HubSpot and Salesforce subject matter expert, supporting users through training, documentation, and problem-solving.
  • Work closely with Marketing, Sales, Customer Success, and Operations to understand needs and turn them into scalable system solutions.
  • Document system changes, processes, and best practices to support adoption and long-term maintainability.

    • What Success Looks Like
  • Salesforce and HubSpot are tightly aligned, with 90%+ sync coverage across critical objects and fields.
  • Marketing, sales, and customer success teams can execute campaigns and workflows with minimal friction or manual work.
  • Automation and segmentation meaningfully improve funnel performance and reporting confidence.
  • Systems are clean, well-documented, and trusted by stakeholders across the business.


    • What You Bring
  • Strong working knowledge of Salesforce CRM and HubSpot, including how the two platforms integrate across the full customer lifecycle.
  • Experience with marketing automation, CRM data models, and workflow design.
  • Comfort balancing strategic system design with hands-on execution.
  • Strong analytical, QA, and documentation skills.
  • Excellent communication skills and a collaborative mindset—you’re able to work cross-functionally and explain systems clearly.
  • A proactive, problem-solving approach and willingness to “pick up a shovel” when needed.

    • Apply Now
    Job Summary

    Senior Salesforce Administrator - BJ

    About NorthOakNorthOak is a boutique technology and digital operations consulting firm whose mission is to empower organizations and teams to scale, automate, and streaml

    • Senior
    • North Macedonia Only
    • 19 hours ago

    Senior Salesforce Administrator - BJ

    About NorthOakNorthOak is a boutique technology and digital operations consulting firm whose mission is to empower organizations and teams to scale, automate, and streaml

    • Senior
    • Philippines
    • 19 hours ago

    Salesforce Administrator

    Role: Salesforce AdministratorLocation: Remote LATAMSchedule: Full-time, Monday - Friday. 9AM - 5PM EST ( Requires overlap with US EST business hours)Salary: USD - Negoti

    • Mexico
    • 2 days ago

    IT Systems Administrator

    We are seeking a skilled IT Systems Administrator I with a minimum of 4 years of experience to manage and support our organization’s IT infrastructure. The ideal candidat

    • USA Only
    • 8 days ago