Member of Product Marketing, Protocols Lead

Job Description

Technical Skills:

Own the translation of complex protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging

Set the bar for high-quality technical storytelling, including protocol overviews, deep dive explainers, technical white papers,blogs, FAQs, and sales enablement

Protocol Messaging & Positioning:

Lead the end-to-end narrative for protocol partnerships and Anchorage Digital’s token management solution

Develop clear, differentiated positioning and value propositions for technical and non-technical audiences

Go-to-Market Strategy:

Lead GTM planning for protocol product and customer launches 

Define target audiences (developers, institutions, partners) and tailor messaging accordingly

Cross-Functional Leadership:

Act as a senior voice of the market and ecosystem to Product, Engineering, and Business leads

Influence roadmap prioritization with customer, partner, and ecosystem insights

Establish messaging frameworks that scale across launches, partnerships, and long-term ecosystem strategy

You may be a fit for this role if you have:

Deep expertise in crypto and protocol-based ecosystems, with the ability to engage credibly with highly technical stakeholders

Proven experience leading high-impact messaging and positioning for complex, technical products

Strong executive-level communication skills across both short-form and long-form content for institutional audiences

Demonstrated success leading cross-functional GTM initiatives in fast-moving, ambiguous environments

A strong point of view on how technical product differentiation should be articulated and scaled in the market

Although not a requirement, bonus points if:

You have experience with L1/L2 protocols

You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)