O'Rourke Hospitality - Digital Marketing Specialist

Job Description

Run high-impact digital campaigns for hospitality brands worldwide. $2,500 - $3,000 per month | Full-time | Fully Remote

Hey there - I’m Brian from O’Rourke Hospitality Marketing. 

Since 2001 my team and I have helped hotels, resorts, restaurant groups, and management companies stand out online. We roll up our sleeves with every client, crafting paid-media strategies, SEO, and conversion-focused websites that turn browsers into booked guests.

I like to keep things simple: do great work, stay curious, and treat clients and teammates the way we’d hope to be treated. 

We’re a fully remote crew that values clear communication and quick action over endless meetings. 

If you love the hospitality space and want to push campaigns that make a real revenue difference, you’ll fit right in!

We’re looking for a Digital Marketing Specialist.

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You’re someone the team can truly rely on - organized, sharp, and confident running digital campaigns end-to-end with minimal hand-holding. You’ll help us execute, optimize, and report on performance-driven marketing that directly impacts client revenue.

In this role, you will:

🟢 Build and manage Google Ads accounts, campaigns, ad groups, and budgets
🟢 Optimize PPC performance through bids, keywords, negatives, and testing
🟢 Set up and manage Google Performance Max campaigns
🟢 Manage Meta (Facebook & Instagram) ad accounts, campaigns, and targeting
🟢 Handle ongoing account maintenance, optimizations, and scaling
🟢 Track goals and conversions across platforms
🟢 Work confidently in Google Analytics and GA4
🟢 Implement and manage Google Tag Manager setups
🟢 Compile clear, structured reports (PowerPoint-based formats)
🟢 Work comfortably with spreadsheets, pivot tables, and data analysis
🟢 Conduct on-site SEO audits including keyword research, title tags, and meta descriptions

You’re task-driven, hyper-organized, and work smart - not just fast. You communicate clearly, learn quickly, and consistently deliver high-quality work that doesn’t need multiple rounds of revisions. You take ownership, think proactively, and thrive in a remote environment.

Working Hours: This is a full-time role (40 hours/week) with a consistent workload, we offer flexibility. Availability until 1:00 PM EST is preferred.

Requirements

To excel in this role, you need to have: 

✅ 3-5 years hands on experience in digital marketing. 

✅ Experience working with international teams or US-based businesses in a remote setting.

✅ Strong hands-on experience with Google Ads
✅ PPC account setup, structure, and ongoing optimization experience
✅ Meta/Facebook/Instagram advertising experience
✅ GA4 and Google Analytics proficiency
✅ Google Tag Manager experience
✅ Strong reporting and data analysis skills
✅ Comfort working with spreadsheets and structured data

Brownie points:

⭐ Experience working in a B2B marketing agency

⭐ Google Hotel Ads experience
⭐ Experience with Agency Analytic
⭐ Bing Ads account setup and management
⭐ Cross-domain tracking experience
⭐ Deeper SEO implementation experience

Benefits

What’s in it for you?

💰 Salary: $2,500 - $3,000 per month*

🕒 Full-time: Fully remote position

🏝️ Paid Time Off: 20 days per year + 5 sick days

🚀 Room to grow with a friendly, established team

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This is our typical hiring process - occasionally, it may include extra steps.

For this role, JobRack is partnering with CROSBY to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!

🔍 How to shine
• Read the role details carefully.
• Submit a thoughtful, high-quality application.
• Stay responsive - we’ll keep you updated at every stage.

✨ Important notes
• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).

❓ New to remote work?
Check out our handy FAQ: jobrack.eu/jobseeker-faq