Senior Product Marketing Manager

Job Description

Essential Job Duties and Responsibilities:

Go‐to‐Market Strategy & Product Positioning

Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.

Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.

Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.

Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.

Campaign & Launch Management

Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.

Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.

Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.

Sales Enablement & Revenue Support

Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.

Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs.

Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings.

Data Analysis & Performance Optimization

Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.

Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution.

Champion data-driven decision-making across product marketing initiatives.

Customer & Market Insight

Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.

Conduct customer, market, and competitive research to inform product positioning and roadmap influence.

Translate insights into actionable recommendations for Product, Growth, and Leadership teams.

Required Skills, Knowledge and Abilities:

7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.

Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.

Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.

Proficiency with product marketing, analytics, and campaign tools.

Highly analytical with strong storytelling, positioning, and messaging skills.

Excellent communication, collaboration, and stakeholder management abilities.

Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.