Content Marketing Manager

Job Description

About Portless

Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company

Why This Role Matters

As Content Marketing Manager, you will be responsible for building, scaling, optimizing, and continually tracking the success of the content program at Portless. This role is for those looking build a world-class content engine from the ground up that drives meaningful results. We’re looking for someone who’s done it before, and wants to do it again at scale – white papers, blog posts, videos, podcast, social, SEO articles, founder-brand building, newsletters, webinars, and more. You know that content is not just the written word and you understand how to deploy the right message on the right channel for maximum impact.

We’re looking for a natural storyteller with a deep well of creativity. You are brimming with ideas, able to execute quickly, and inclined to optimize. You should be comfortable talking to a savvy Ecommerce audience, and know how to generate attention that cuts through the noise.

This will be a cross-functional role, expected to work across our Marketing, Sales, and Product function as well as with external stakeholders such as freelancers, customers, and partners.

What You’ll Do

• Program ownership: Design, implement, and continually iterate on the content strategy for Portless. Develop and maintain our editorial calendar and project management processes.
• Drive channel performance: Define, track, and continually exceed content KPIs that have a direct impact on our funnel and guide budget allocation to ensure we are maximizing impact and spend
• Work closely with subject matter experts from around the company to identify and build up thought leaders and develop the most reputable content possible.
• Deeply understand our ICP and conduct audience and competitor research. Stay on top of Ecommerce and logistics industry developments, news, and trends so that we publish content that resonates with the Ecommerce market
• Collaborate with external contributors – partners, freelancers, customers – to contribute to our content program. Leverage the latest technology to assist with content creation, SEO optimization, and data analysis. Partner closely with the SEO team and regularly review scaled content for quality.
• Journey architect: Build a content journey for merchants throughout the whole lifecycle, from the moment they hear about us to the moment they become a customer
• Drive cross-functional revenue initiatives partnering with Sales, Account Management, and Partnerships. Collect needs, ID solutions, and work to translate them into real-world execution

What You Bring

• Minimum 5 years of experience leading content strategy in Ecommerce or B2B SaaS
• A data driven mindset with a history of positive results from a content program you’ve run in the past
• Exceptional project management skills with a proven ability to prioritize work to produce maximum impact
• Deep knowledge of how to execute content outside of the written word – social, podcasts, video, events, etc.
• Knowledge of SEO best practices and how to use them in a content program effectively
• World-class interpersonal and organizational skills - you are a strategist and a doer at the same time
• Strong communication and project management skills
• Stellar writing and copywriting skills with samples to show for it

Nice to Have

• Background in fulfillment, cross-border logistics, or supply-chain finance.
• Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
• Knowledge of RevOps tools (Gong, Hubspot, etc.) and attribution models
• Knowledge of AI tooling and content workflows such as Gamma, Zapier, AirOps, etc.