Director of Product Marketing

Job Description

Join us!

ScreenPal’s AI-enhanced video tools make it simple to create compelling videos and amplify your message. Our mission is to help people share their expertise—never replace it. With millions of users worldwide, ScreenPal is a leading SaaS platform empowering educators, trainers, and businesses to learn, teach, and communicate more effectively.

We’re a profitable, rapidly growing, privately held company with a virtual team and headquarters in Seattle, WA.

We take pride in delivering exceptional experiences and engaging customers around the globe. At ScreenPal, we build tools that are easy, intuitive, and fun—and our marketing team plays a vital role in bringing that mission to life.

About the role

We are seeking an outstanding Product Marketing Director to define and drive the go-to-market strategy for our product suite. In this role, you will craft compelling product messaging, champion the voice of our customers, and build programs that fuel adoption, engagement, and loyalty.

You excel at understanding customer needs, developing high-impact positioning, and leading cross-functional initiatives that accelerate growth. You are a storyteller, a strategic thinker, and a hands-on marketer who thrives in a fast-paced, collaborative environment.

What you will do:

Go-to-Market Leadership

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.

Demand Generation & Digital Marketing

• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.

Customer Insights & Storytelling

• Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
• Use video as a core communication medium—internally and externally.

Cross-Functional Alignment

• Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
• Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
• Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.

Sales Enablement & Market Intelligence

• Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
• Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Requirements

Must Have:

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
• Highly data-driven with experience optimizing programs to achieve company-level targets.
• Demonstrated success scaling product-led growth and demand generation programs.
• Strong data visualization skills and the ability to clearly communicate insights and business impact.
• Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
• Experience with web analytics, A/B testing, email marketing, social media, and other marketing tools.
• Hands-on experience with content marketing, and lifecycle marketing.
• Creative thinker capable of developing compelling customer-facing narratives.

Nice to Have:

• Experience with inbound B2B and B2C marketing strategies.
• SaaS experience with free-to-paid conversion models.
• Understanding of the education and training markets.
• Passion for video as a communication and learning tool.
• Collaborative, flexible team player with a sense of humor.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home