Account Executive - Location Based AdTech

Job Description

Account Executive
Remote (US) | Sales

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At Groundtruth, we believe that innovative technology starts with the best talent and has been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team.

A bit about you

You will: 

• Drive revenue by generating new business sales through agencies and client directs while maintaining and growing a handful of running accounts that are part of your custom territory/book of business
• Constantly build a pipeline of leads throughout the entire sales cycle (new business focus)
• Communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking event, etc.) 
• Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality
• Meet or achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP
• Meet all deadlines set by leadership to ensure proper information is effectively shared
• Be a team player – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need
• Respond to clients within 24hrs of email/phone call, the sooner the better
• Accurately maintain a forecast for team spreadsheets and opportunity pipeline
  
  

You have: 

This is our ideal wish list, but most people don’t check every box on every job  description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required
• 1-3 years years of relevant sales experience at an agency, media sales company or general account selling
• Strong communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients)
• Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role
• Strong attention to detail in all aspects of the business
• Go-getter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business
• Understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
• Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your client’s needs
• Strong ability to “close” or ask for the business after each pitch
• Technical skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar 
  
  

Key competencies

• Managing performance - setting clear, measurable personal goals that can be used by manager to gauge success and provide a path for future growth
• Collaborator – ability to effectively work with various people and departments within the company
• “Always Be Closing” - asking for the business or next meeting at the end of every point of contact with the client
• Results Driven – revenue/account growth, client satisfaction
• Willingness and desire to quickly learn the landscape and continuously develop and hone skills as you progress
• Strong networking ability

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why join us?

Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.

Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.

Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.

Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.

Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Compensation Package

• $100,000- $130,000 base salary, 60/40 commission split ($190,000 - $216,000 OTE)

Applications will be reviewed on a rolling basis

The final deadline to apply is 12/1/25, but early applications are strongly encouraged as we may begin interviewing prior to that date

Use of AI in recruiting process

We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI

California Privacy Rights Notice for Job Applicants

GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].