Contentsquare

Product Marketing Manager

Job Description

As a Product Marketing Manager (PMM) focused on Product Analytics & Competitive GTM, you will own the strategy and execution behind how we position, launch, and enable go-to-market success for Contentsquare’s Product Analytics solutions. You’ll be the connector between Product, Sales, and Marketing—translating customer insight and market trends into compelling stories, competitive strategies, and sales tools that drive revenue and win rates. This is a high-impact role supporting a key company growth initiative as we integrate Heap and transition customers to the unified Contentsquare platform.


What you’ll do
  • Develop positioning and messaging that clearly differentiates our Product Analytics offering and communicates the value of the full Contentsquare suite.
  • Lead go-to-market strategy for Product Analytics—owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption.
  • Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players.
  • Enable Sales and Customer Success teams with persona-based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities.
  • Collaborate cross-functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data-driven decision-making.
  • Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM-created content.
  • Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions.
  • Support analyst relations and executive communications with clear, differentiated messaging on our market position and innovation story.

    • What you’ll need to succeed
  • 4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products.
  • Proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales environments.
  • Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value.
  • Demonstrated ability to work cross-functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs.
  • A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels.
  • Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions.
  • Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.

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