Trustly

Growth Marketing Manager

Job Description

ABOUT THE ROLE  
As Trustly’s Growth Marketing Manager, you will own the user acquisition strategy and execution for our consumer-facing capabilities in the US market. You will build, operate, and scale efficient acquisition engines across paid, organic, and partnership channels, with a clear mandate to validate unit economics before unlocking meaningful spend.
This role is about creating repeatable growth—grounded in data, discipline, and impact.

WHO YOU’LL WORK WITH
A lean team that is combining the power of agentic AI with seamless financial tools to provide users with a new financial experience.


WHAT YOU'LL DO
  • Divide your time between high-stakes execution, viral engineering, and data-driven experimentation.
  • Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit.
  • Scale performance via Google App Campaigns, podcast sponsorships, and influencer partnerships.
  • Build the attribution infrastructure required to track CAC by channel and cohort with surgical precision.
  • Design and launch dual-sided referral mechanics and viral loops to lower blended CAC.
  • Execute distribution partnerships through employers, colleges, and niche communities.
  • Own the funnel: Identify drop-off points from download to active usage and run rapid retention experiments.
  • Build cohort analysis dashboards to monitor activation, retention, and LTV.
  • Maintain an "experimentation obsession"—running lean tests and killing underperforming tactics quickly.


    • WHO YOU ARE
  • 7+ years leading growth at a high-growth B2C app or marketplace (mobile-first preferred)
  • Strong track record scaling user acquisition in competitive US consumer markets
  • Highly proficient in cohort analysis, LTV modeling, and full-funnel optimization
  • Equally comfortable in paid media platforms and building attribution infrastructure
  • Experience in proving unit economics with constrained budgets before scaling
  • Preferably US-based (or UK-based with a demonstrable and deep understanding of the US market)

    • Apply Now
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