Web Marketing & Support Specialist

Job Description

About the Role

We’re looking for a Web Marketing & Support Specialist who can blend creative digital marketing with hands-on technical support to ensure our online presence runs seamlessly and performs at its best.

This role requires someone who’s both strategic and analytical — yet comfortable with the nuts and bolts of web management. You’ll play a key role in driving traffic, optimizing conversions, supporting customers, and maintaining an exceptional online experience across all our digital platforms.

What You’ll Do

Website Management & Optimization

• Manage, update, and maintain website content, product listings, banners, and landing pages.
• Collaborate with design and development teams to enhance UX, site speed, SEO, and conversions.
• Monitor site performance and troubleshoot technical issues (broken links, form errors, etc.).
• Ensure content aligns with brand voice, seasonal campaigns, and marketing calendars.
• Manage integrations with third-party tools (CRM, analytics, chat, and email platforms).

Digital Marketing & Campaign Execution

• Support and execute email marketing, paid ads, SEO, and social media campaigns.
• Track and analyze campaign performance to improve ROI, engagement, and retention.
• Implement A/B tests on landing pages and digital assets for continuous optimization.
• Coordinate product launches, promotions, and seasonal campaigns across digital touchpoints.

Customer & Technical Support

• Provide frontline website and e-commerce support, assisting customers with orders and troubleshooting issues.
• Collaborate with internal teams to resolve customer-reported bugs or checkout problems.
• Ensure smooth site functionality, accurate product data, and timely updates.
• Identify and escalate recurring technical issues or process improvements.

Reporting & Continuous Improvement

• Monitor and analyze KPIs for website traffic, conversions, and customer experience.
• Recommend and implement optimizations based on analytics and user feedback.
• Stay updated with best practices in web performance, SEO, and digital marketing trends.

Requirements

What You’ll Bring

• 2–5 years of experience in web management, digital marketing, or e-commerce support.
• Proficiency with CMS platforms (Shopify, WordPress, or similar).
• Hands-on experience with Google Analytics, Google Ads, Meta Ads, and email marketing tools.
• Basic knowledge of HTML/CSS and the ability to troubleshoot web issues.
• Strong communication, organization, and multitasking skills.
• Detail-oriented with a proactive, problem-solving mindset.

Why You’ll Love Working With Us

• Collaborative and creative remote work environment.
• Opportunities to make an impact across multiple digital channels.
• Continuous learning and growth in both marketing and technical skillsets.