Digital Marketing Manager 1.1

Job Description

Digital Marketing Manager

Location: Remote (U.S. preferred)
Type: Full-Time | Independent Contractor

Job Overview

We’re looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding, performance marketing, and retention, ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You’ll own and improve digital touchpoints across Shopify, email, and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.

Duties & Responsibilities

🧠 Develop and Execute Digital Strategy

• Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
• Translate business objectives into high-impact strategies across acquisition, engagement, and retention

🛒 On-Site Branding & UX Leadership

• Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
• Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys

🔄 Customer Funnel & Retention Ownership

• Design, execute, and iterate customer journeys that maximize conversion and LTV
• Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
• Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies

📩 Email Marketing Strategy & Execution

• Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
• Ensure emails reflect brand voice, educate customers, and drive return visits to site

🤝 Cross-Functional Collaboration

• Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
• Act as the strategic bridge between acquisition and retention teams

📊 Performance & Lifecycle Analysis

• Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
• Deliver clear, actionable reports and recommendations to internal stakeholders

🔍 Trend & Innovation Scouting

• Stay ahead of platform trends, algorithm changes, and digital tools
• Pilot new technologies and strategies to drive incremental growth

🛡 Brand Stewardship

• Maintain brand consistency across all digital touchpoints
• Support the evolution of the brand’s digital identity as it expands into new channels and audiences

Requirements

Qualifications

• 5+ years of experience in digital marketing, eCommerce, or DTC brand management
• Strong knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance channels
• Proven track record in designing and optimizing full-funnel customer journeys
• Deep understanding of retention marketing, CRM, and lifecycle optimization
• Highly analytical with experience in user behavior analysis and A/B testing
• Skilled in cross-functional project leadership and strategy communication
• Creative thinker with relentless focus on optimization and experimentation
• Experience in the wellness, supplement, or CPG space is preferred

Benefits

What You’ll Get

• Ownership over digital strategy in a high-growth, mission-driven brand
• Flexibility to work remotely with a collaborative, high-performing team
• Opportunity to shape the future of the customer journey from the ground up
• Competitive compensation and the autonomy to drive real results

Ready to drive growth and shape digital experiences that convert and retain?
Apply now to become our Digital Marketing Manager and lead the charge.