Digital Media Buyer (YouTube Focus)

Job Description

Who We're Looking For

Are you a dynamic Digital Media Buyer with a passion for YouTube advertising? You excel at managing high-budget campaigns, scaling performance, and delivering exceptional ROI. Managing monthly ad spends of $100,000+ is second nature, and your expertise in YouTube’s advertising platform and Google Ads makes you a leader in video advertising. With a strategic mindset, creative collaboration skills, and a passion for innovation, you deliver measurable results that exceed client expectations.

You thrive in fast-paced environments and are adept at juggling multiple accounts with varying objectives. Analytical and data-driven, you craft campaigns that align with client goals while staying ahead of industry trends. Collaboration with creative, analytics, and account teams is your forte, ensuring seamless execution and outstanding outcomes.

What You’ll Do

Campaign Strategy and Planning

• Partner with account strategists to understand client goals, target audiences, and KPIs.
• Develop tailored strategies for direct response, retargeting, prospecting, video action, and awareness campaigns.
• Optimize budget allocation across targeting, creative assets, and campaign objectives to maximize performance and ROI.

Campaign Execution and Optimization

• Set up and manage YouTube ad campaigns using advanced targeting and bidding strategies.
• Monitor key metrics such as CPV, CTR, conversion rates, and ROAS to make data-driven adjustments.
• Conduct A/B testing of video creatives, formats, and CTAs to identify scalable strategies.
• Scale campaigns effectively while maintaining profitability and achieving client KPIs.

Sandbox Testing and Innovation

• Allocate 10% of budgets to test new strategies, creative approaches, and audience targeting techniques.
• Experiment with emerging ad formats (e.g., YouTube Shorts, non-skippable ads) and messaging angles.
• Analyze results from sandbox tests and integrate winning strategies into live campaigns.

Creative Collaboration

• Partner with video producers and scriptwriters to create high-impact, performance-driven ad assets.
• Provide data-backed creative briefs to guide the development of ad content.
• Offer actionable feedback to optimize video performance based on analytics.

Performance Reporting and Analysis

• Deliver detailed reports on campaign performance, including insights and recommendations.
• Conduct post-campaign analyses to measure success and inform future strategies.
• Present performance updates to clients and internal stakeholders.

Budget Management

• Strategically allocate and optimize ad spends exceeding $100,000 monthly.
• Manage testing budgets and ensure alignment with overall campaign goals.
• Forecast spending needs based on historical data and industry trends.

Collaboration and Communication

• Act as a liaison between account managers, creative teams, and analytics experts.
• Provide regular updates on campaign progress, challenges, and performance optimizations.
• Work closely with clients to align on goals, strategies, and deliverables.

Industry Expertise

• Stay informed about YouTube Ads platform updates, Google Ads advancements, and emerging trends.
• Explore new tools and features to maintain a competitive edge.
• Participate in relevant training or certifications to refine your skills.

What You’ll Bring

Technical Expertise

• Advanced knowledge of YouTube Ads and Google Ads platforms, including campaign setup and optimization.
• Proficiency in direct response strategies, video ad formats, and audience segmentation.
• Strong familiarity with YouTube Analytics, Google Analytics, and UTM tracking.

Campaign Experience

• Proven success managing multiple high-budget accounts with measurable outcomes.
• Expertise in scaling video campaigns profitably while achieving KPI goals.

Creative Collaboration

• Ability to provide strategic creative direction informed by data and performance insights.
• Experience producing high-converting ad assets in collaboration with creative teams.

Soft Skills

• Analytical mindset with a passion for problem-solving and innovation.
• Exceptional communication and organizational skills to manage multiple priorities.
• Adaptable and results-driven in fast-paced, dynamic environments.

Qualifications

• Experience: 3–5 years managing YouTube or video ad campaigns with budgets of $100,000+.
• Education: Bachelor’s degree in Marketing, Advertising, or a related field (preferred).
• Certifications: Google Ads Video Certification and Google Analytics 4 Certification (preferred).

Key Performance Indicators (KPIs)

• Achievement of KPIs per account (e.g., ROAS, CPA, CTR).
• Successful implementation and outcomes from sandbox testing campaigns.
• Efficient campaign scaling while maintaining ROI goals.
• Improvements in creative performance and client satisfaction.

What You’ll Get

• You'll work with a dynamic team in a creative and fast-paced environment.
• You'll get a great salary and time off.
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)

About Landed

Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more. Ready to land your next job? Apply now!