Marketing Specialist - Home Care

Job Description

About Us

Global Pacific Support is proud to partner with a trusted home care provider committed to enhancing the quality of life for seniors and families through compassionate, professional in-home services. To expand our impact, we are seeking a creative and strategic Marketing Specialist to strengthen our digital presence and support client growth.

Role Overview

The Marketing Specialist will lead digital initiatives across social media, website management, content creation, and funnel automation. This role is perfect for a driven professional who thrives at the intersection of creativity and data, and who wants to make a real difference in a mission-driven industry.

Key Responsibilities

• Social Media Management: Develop and execute content calendars, manage posts, and monitor engagement across platforms.
• Website Management: Update and optimize website content to improve user experience, accessibility, and SEO performance.
• Content Creation: Write, design, and deliver compelling content (blogs, graphics, newsletters, and videos) aligned with brand voice and goals.
• Funnel Automation: Implement and manage marketing automation systems to streamline lead generation and nurture campaigns.
• Analytics & Reporting: Track performance metrics, analyze trends, and adjust strategies for continuous improvement.
• Collaboration: Work closely with leadership and care teams to ensure marketing aligns with organizational priorities.

Requirements

Qualifications

• Proven experience in social media management, content creation, and digital marketing.
• Hands-on experience with website CMS
• Familiarity with funnel automation tools
• Strong writing, editing, and visual communication skills.
• Data-driven mindset with ability to interpret metrics and optimize campaigns.
• Creative, self-motivated, and able to manage multiple projects independently.