Marketing & Sales Enablement Specialist

Job Description

About Us

Our mission: to support the 99% of members who retire.

Silvur ensures that ALL credit union members have a plan for retirement, not just the 2-3% currently served by wealth management. Silvur’s platform engages and supports members over age 50 with a focus on helping members navigate critical retirement decisions including Medicare and Social Security. Members over age 50 are credit union’s largest deposit holders, holding over 80% of US household wealth and the first generation to retire without the benefit of a pension. Silvur makes it easy for credit unions to help them. Our data platform powers insights and offers to capture the $70T retirement wallet. Our new insurance subsidiary offers Medicare insurance and more to our partner credit unions and their members. 

Silvur has been named by Forbes to the 2020 Fintech 50 Most Innovative Companies and has been featured in the NY Times, Forbes, Fortune, CNBC, and Yahoo Finance. We’ve won many credit union industry awards including  VentureTech, America’s Credit Union Tech, Ops and Member Best in Show and runner up for NACUSO Big Idea. We’ve received grants from the Financial Health Network and are part of the 2025 Lab* at Filene.

Silvur is at an exciting inflection point.  We are experiencing rapid adoption of our platform by leading credit unions and we are looking to expand the footprint of credit unions we serve.  

Silvur is backed by leading VCs like Anthemis and strategic investors including Curql, Reseda Group, Idaho Central Credit Union, MAPs, WESECU, and Mission Federal Credit Union.

As we expand our platform and grow our credit union partnerships, we’re seeking a talented Marketing & Sales Enablement Specialist to join our team during this exciting phase.

About the Role

The Marketing & Sales Enablement Specialist will play a pivotal role in Silvur’s mission to engage and support credit union members by elevating our marketing efforts, sales enablement, and ensuring seamless execution of our events. This is a unique opportunity to combine sales enablement expertise with marketing creativity to make a meaningful impact in the lives of the millions approaching retirement.

Responsibilities:

B2B Sales Enablement

• Partner with the sales team to design and execute monthly newsletters for client and industry partners, highlighting updates, product releases, and educational content.
• Collaborate with Sales and Product teams to develop and distribute partner/client-specific quarterly reports tailored with data insights for executives.
• Customize marketing materials and/or sales decks for specific partner or event needs.
• Maintain and oversee a content calendar to ensure all campaigns and updates are timely and aligned with goals.
• Write and schedule social media posts to promote events, achievements, and product launches.
• Monitor performance metrics, such as email open rates and social media engagement, to refine strategies.
• Ensure all campaigns are organized, executed and tracked within Hubspot.

B2B Marketing Materials

• Update, and maintain B2B marketing collateral, including brochures, slide decks, case studies, and infographics.
• Collect quotes and testimonials from partner credit unions to share success stories.
• Manage a content library accessible to sales and client support teams.

Event Support

• Plan, coordinate, and execute Silvur’s participation in industry conferences, trade shows, road shows, and other key events.
• Oversee logistics such as booth setup, shipping materials, schedules, hosted events, and on-site support.
• Develop pre- and post-event outreach strategies, including email campaigns, social media promotions, and follow-up.
• Review, refine, and enrich data for prospect lists (leveraging Excel and Hubspot) to identify proper contacts for outreach, invitations, meeting scheduling,follow-ups, etc.
• Collaborate with sales to identify and target key attendees, ensuring alignment with outreach strategies.
• Analyze event performance, tracking ROI and providing actionable recommendations for future improvements.

• Identify repeatable processes for capturing and tracking leads from events utilizing Hubspot or other tools to help automate.

Requirements

We are seeking someone who can be described as:

• Intrinsically Motivated: A self-starter with a proactive mindset who thrives on taking initiative and seeing projects through to completion.
• Organized Multi-Tasker: Strong ability to manage multiple tasks and priorities in an organized and timely manner.
• Strong Communicator: Excellent written and verbal communication skills.
• Attentive to Detail: A meticulous eye for accuracy and quality across all work, ensuring a polished and professional output.
• Committed to Excellence: Consistently ensures all projects are executed on time and to a high standard.
• Driven by Data: Ability to analyze metrics, present insights effectively, and leverage data and insights to influence marketing strategy and plans.
• Outside-the-Box Thinker: Approaches challenges and situations with a creative mindset; actively seeking out different angles and possibilities and not being limited by preconceived notions.
• Willing to Do the Work: We are a lean team at a fast-growing start-up company. This requires the ability to not only identify what needs to be done, but also be part of the solution. 

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• 2-4 years of experience in marketing, sales enablement, or related roles. Credit Union industry experience is strongly preferred.
• Proficiency with email marketing tools, social media platforms, and content management systems.
• Strong Excel skills with the ability to combine data from different systems and spreadsheets for ease of use 
• Familiarity with CRM tools (e.g., HubSpot) is required.
• Experience managing webinars is a plus but not required.

Benefits

You will be an employee of our holding company Silvur Technology Services. Employees receive a total compensation package including salary, options, health benefits, and 401k with employer contribution. Employees have a WeWork All Access Plan so you can work from any WeWork should you prefer not to work from home.  You can choose the technology you need to help you excel in your role. This role will require periodic in-person time, both for internal workshops and external partner meetings and conferences.