Graphic Designer

Job Description

iPullRank is an ambitious 10-year-old digital marketing agency based in New York City, founded by industry thought leader Michael King. Our mission is to drive results for our clients through marketing work that embodies our values: PROUD – Proactive, Reliable, Outstanding, Useful, and Dedicated.

We work with a diverse range of clients, from Fortune 500 brands to mid-sized enterprises, delivering digital marketing services such as Content Strategy, SEO, Generative AI implementation, and audience research. At iPullRank, we foster an environment where creative ideas thrive, and every team member has the opportunity to make a meaningful impact.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role; we want you to take ownership and make an impact.

We’re a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

This role is ideal for a versatile graphic designer generalist. While we’re not looking for an expert in every area, we seek someone who is comfortable with ideation and execution across a variety of formats(including social media images, web design, video graphics, blog and email headers, blog images, visualizing data, webinar and sales decks, sales one-sheets, and e-book design. If you’re someone who can confidently contribute to a broad spectrum of graphic design initiatives, this is the role for you.

This role can be remote but US-based.

Salary range: $65K-80K

Requirements

Position Overview

The Graphic Designer will play a pivotal role in visualizing iPullRank’s brand identity and overseeing consistent execution across multiple marketing channels and our own website. This generalist position requires a creative designer who thrives on variety, can balance multiple projects, and enjoys crafting impactful designs. You’ll collaborate across teams to visually enhance iPullRank’s thought leadership, support our marketing team, and grow our brand presence.

Responsibilities

Strategy

• Content Planning: Contribute to the visual development of a comprehensive content strategy that aligns with iPullRank’s brand pillars and marketing goals. Perform market and competitive research.
• Brand Guidelines Development: Create and extend our brand design guidelines across every medium and channel we engage with and market on.
• Cross-Channel Integration: Ensure designs align across the website, blog, social media, email, sales collateral, video, and webinar campaigns.
• Industry Awareness: Stay informed on SEO, content, and AI trends, as well as competitor activity, to identify new design opportunities.

Execution

• Design Creation: Oversee and contribute to the on-brand production of high-quality, engaging designs across formats such as blog posts, how-tos, e-books, case studies, video graphics, sales collateral, website imagery, webinar preparation, emails, and social media. You can also take data and visualize them into branded graphs and graphics.
• Functional Design: Deliver designs in the formats required by the team (PNG, PDF, SVG, EPS, etc.) 
• Collaboration: Work with content marketers, developers, and external freelancers to create cohesive, on-brand materials.
• Web and Product Design: Wireframe landing pages and new tools as we build out the iPullrank technology stack.
• Governance: Maintain consistency in brand and quality across all content.

Must Haves For this Position

• Experience: 3–5 years in graphic design in-house at a fast-paced modern business.
• Work: A portfolio showcasing a range of design projects (social, email, blog graphics,, branding).
• Generalist Mindset: Comfortable working across multiple content formats and channels, with a strong focus on ideation and creation.
• Detail Oriented: Strong attention to detail with the ability to follow brand guidelines and maintain consistency 
• Design Fundamentals: A strong understanding of typography, color theory, and layout principles. Ability to repurpose existing assets creatively and efficiently.
• Delivery Expertise: Ability to work efficiently under pressure and at a fast pace to meet quick turnaround deadlines, in addition to managing multiple projects simultaneously. 
• Good communication skills: Can present ideas to leadership and cross-functional teams to ensure concept alignment, as well as the ability to take direction and feedback constructively.
• Project Management: Strong organizational skills to manage deadlines and multiple projects effectively.
• Tools Proficiency: Familiarity with tools like Figma, Photoshop, Illustrator, and other Generative AI design tools.

What You’ll Bring

• A creative approach to design ideation and problem-solving.
• Confidence in managing diverse types of marketing design initiatives.
• A proactive attitude and willingness to collaborate across teams.
• Passion for staying informed on industry trends and incorporating them into your work.

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays