Social Media Manager

Job Description

Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.

Everyday Dose is hiring a Social Media Manager to take charge of our organic Instagram presence. This role is about creating, scheduling, and publishing high-quality content that educates, entertains, and grows our audience across primary channels.

Key Responsibilities

Content Calendar & Strategy

• Build and maintain a rolling 30-day organic content calendar, primarily for Instagram.
• Collaborate with the internal team on TikTok to plan and align organic content, leaving room for trend-driven posts.
• Manage organic YouTube strategy, producing content, and repurposing from Instagram/TikTok

Content Creation & Publishing

• Create, schedule, and publish 3–4 high-quality Instagram posts per week for the first 45 days; scale to 1 post/day by 90 days.
• Develop content across key buckets:
1. Prospective customers (entertaining/educational skits)
2. Current customers (recipes, lifestyle tips, product use)
3. Aspirational Everyday Dose customers (hero content)
• Collaborate with the internal team to source creators and content.
• Incorporate feedback and review processes.

Engagement & Brand Presence

• Proactively comment and engage on other relevant accounts to amplify Everyday Dose’s presence and voice with brand-aligned interactions.

Performance & KPIs

• Ensure content is published on schedule with consistent quality.
• Drive account growth (metrics determined based on ad spend)
• Deliver engagement results that meet or exceed the top 10% of our historical performance.

Requirements

• 2–5 years of experience in social media management, digital marketing, or community management, preferably within a CPG, wellness, or lifestyle brand.
• Hands on experience developing content from filming to editing using tools like Canva, Adobe Suite, or CapCut.
• Knowledge of social media analytics tools (Meta Business Suite, TikTok Analytics, Sprout Social, Hootsuite, Buffer, etc.).
• Proven track record of growing and engaging audiences.
• Portfolio or examples of past social campaigns.
• Strong understanding of social platforms and their best practices.
• Excellent copywriting and content creation skills.
• Ability to balance creativity with data-driven thinking and meet deadlines in a fast-paced environment.
• Passion for wellness, social media trends, and storytelling.

Benefits

• Competitive salary and performance-based bonuses
• Health, dental & vision insurance  (75% employer)
• 401K Match (80% matching)
• Unlimited PTO
• Remote work flexibility (if applicable)  
• Annual wellness and professional development stipend  
• Opportunity to work with a dynamic team in a high-growth environment