Digital Marketing Associate

Job Description

Responsibilities

• Close sales and achieve quarterly quotas
• Optimize web content to increase traffic and improve SEO

• Liaise with Marketing and Product Development departments to ensure brand consistency and increase sales

• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs
• Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
• Research accounts, identify key players and generate interest

Requirements

• Proven work experience as a Digital account manager
• Hands on experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• In-depth understanding of online marketing tools and social media platforms
• Experience with customer service and account management

• Proficient with corporate productivity and web presentation tools
• BA/BS degree or equivalent
• Ability to multi-task, prioritize, and manage time effectively
• Excellent verbal and written communications skills