Marketing Manager

Job Description

Join our innovative American History eCommerce subscription business! We are seeking a talented Marketing Manager to lead our email marketing efforts and drive customer engagement and revenue growth.

Summary of the Role:

The Marketing Manager will be responsible for developing and executing comprehensive email marketing strategies and managing all aspects of email campaigns. This role involves creating engaging content, optimizing campaigns, overseeing list management, and ensuring compliance with industry regulations. The Marketing Manager will work closely with cross-functional teams to drive lead generation, customer acquisition, and revenue growth while enhancing brand visibility and engagement.

Key Responsibilities:

• Develop and implement effective email marketing strategies.

• Manage and optimize email campaigns.

• Oversee list management and growth.

• Handle automation and workflow management.

• Create compelling content and copywriting.

• Manage social media channels.

• Analyze and report on campaign performance.

• Ensure compliance with industry best practices.

• Collaborate with cross-functional teams.

• Provide training and development to team members.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3-5 years of experience in email marketing, digital marketing, or a related field.

• Strong written and verbal communication skills.

• Proactive, highly motivated, and adaptable, with the ability to work independently and under minimal supervision.

• Strong analytical skills or experience in data analysis to interpret campaign performance, generate actionable insights, and optimize marketing strategies.

• Ability to manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced environment.

• Excellent time management skills, including prioritization, scheduling, and adaptability.

• Strong copywriting skills with the ability to craft engaging social media posts, email content, blogs, and articles.

• Interest in history is a plus, providing valuable insights for crafting compelling content.

• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).

• Experience with Google Docs and Google Sheets.

• Experience with Outlook and Gmail.

• Proficiency in Klaviyo or similar email marketing platforms is a plus.

• Adaptable and quick learner, able to grasp new concepts, tools, and processes.

• Ability to handle constructive criticism and feedback positively.