Head of Growth

Job Description

Quick Highlights

• Role: Join Richpanel and lead the GTM for an AI-first Customer Service Platform built to disrupt the $400B BPO market.
• Reports to: CEO
• Stage: Team of 20. Primarily based in Bangalore, India. We have couple team members in USA and Europe.
• Growth: Raised seed round from Sequoia and profitable with over 2,000 US-based brands.
• Team: You will be the solo Growth lead, working directly with our CEO, supported by a product designer and Marketing Ops Engineer.
• Promotes to: VP of Growth within 18-24 months.
• Why now: Richpanel has reached an inflection point — we have product-market fit, rapid growth, and proven GTM success. We've developed groundbreaking AI capabilities unseen in the industry and expect to launch full-fledged self-service products in the next 4-6 months.

Read below for details!

About Richpanel

Richpanel will be know for a company that helps small businesses operate at better levels than large corporations. A small business owner will be able to hire a fleet of AI employees to manage customer inquiries with accuracy, empathy and will be able to scale infinitely.

We're building autonomous AI agents to replace traditional BPO support agents, enabling brands to respond to users instantly with accurate, up-to-date information 24/7. We have 2,000+ brands using our platform daily and are backed by Sequoia Capital, one of the world's most prominent venture capital firms.

You’d be a fit if…

• B2B SaaS Experience: 2+ years experience working with B2B SaaS products
• Mode of operation: You can operate independently and like ownership of GTM. You’re not a fan of large teams and siloed decision-making.
• Work History: You have built funnels for B2B SaaS products that have resulted in real demos and paying customers.
• Previous Roles: You’ve held Growth Marketer, Growth Lead, Head of Growth (or related) titles before.
• Ownership: You’re interested in owning the entire GTM, including positioning, funnel design, distribution and partnerships. You’re interested in potentially becoming “VP Growth” in 18-24 months.
• Customer Obsession: You understand that customer opinions and data are supreme, beyond the opinions of yourself, the CEO, or anyone else. You talk to customers every day.
• Being world-class: You believe in shipping world-class products and content for the world to use and care deeply about the minutiae in your work. You have a taste for good design and content.

Context about our stage and situation

It's important to know where we're coming from and where you fit in.

Richpanel was founded by Amit RG, GDJ Dorai, and Manoj Kumar.

• Amit began as a tech lead at his previous startup before being promoted to partner. Under his leadership, the company grew to $10M in revenues within 5 years.
• Dorai was a founding member of GSI Commerce, which was acquired by eBay for $2.2B in 2012. He later served as Director of Sales at eBay Enterprise.
• Manoj started as a founding engineer and progressed to become a co-founder. He is responsible for engineering most of the tech stack at Richpanel which now powers over 2,000 brands and processes over $2B in sales every year.

We're seeking someone with deep expertise in the ecommerce world (or someone eager to build it). Our mission is to transform traditional BPO customer support, eliminating inefficiencies, long wait times, and subpar experiences. We are enabling small brands to outperform large corporations by giving business owners access to a fleet of AI employees who can handle customer inquiries with accuracy and empathy—all while scaling infinitely.

Your role is vital in achieving this vision by clearly articulating it and educating users about its benefits and implementation best practices. In a noisy market, your work will help Richpanel stand out with a clear, compelling message and reach the right audience through distribution channels you select.

Requirements

Looking for the following traits

• Customer Obsessed: You should be genuinely curious about our customer persona—their motivations, interests, and the topics that matter to them. This enables you to speak their language and craft appealing offers.
• Focused: Use data and customer interviews to understand where our users spend time, what drives their purchasing decisions, and what barriers prevent them from buying. Apply these insights to shape your channel strategy and focus on just those.
• Sales Ability: We believe marketing is selling at scale. You should be comfortable taking demos and closing leads end-to-end. Then use this knowledge to do selling at scale.
• Run without (much) supervision: Richpanel has a flat org structure, so we expect every person to engage in and interpret company goals, not wait for a to-do list.
• Hard Work: You are self-motivated, proactive and positive, with a dedicated work ethic. You don’t shy away from hard work each day.

Responsibilities

• Positioning and Storytelling: You'll develop and A/B test Richpanel's market positioning to connect effectively with our target customers.
• Content & Funnel Design: Create compelling funnels that build awareness and convert leads.
• Distribution: Leverage partner collaborations, search marketing, and LinkedIn marketing to reach our target audience at scale.
• Agency partnership program: Build our agency partner network and activate 20 partners that sends us leads regularly. Once the program is setup, hire dedicated partner manager(s) to scale this.
• Influencer collabs: Partner with Youtube influencers and use existing customers to dominate presence in every key area that matters - Youtube searches, Reddit, Etc.

Benefits

Why work at Richpanel

• Opportunity for Impact: If you want to make a significant impact at a high-stakes startup and have a front-row seat to rapid growth, this is the place for you.
• Autonomy: You are your own boss and will be given a ton of autonomy and freedom to execute. We have a huge budget for marketing which you’ll own.
• Fun & motivated co-workers: One of the best things about working at Richpanel is the team. We hire driven, down-to-earth, and kind people. You'll make some of your best friends here, and they'll encourage you to be your best self.
• Wealth creation: We are already generating a few millions in ARR, are profitable, and have turned down a Series A offer. Our mission is to create opportunities for our team members to build long-term wealth by awarding them ESOPs at fair valuations with significant upside potential.
• Richpanel from others’ lenses: Don’t take our word for how awesome we are.
  You should check:
  Glassdoor - Working at Richpanel
  How he hit $2m ARR in 24 months for e-commerce support SaaaS, Raised at $20m valuation
  The Evolution of Customer Support CRMs | Amit RG | CEO @Richpanel

Our Core Values

Before joining a company, it’s important you know what we value and how we operate. We look for and nurture these values in every member on our team.

• Bias for action: We value people who take initiative and move quickly. Rather than getting stuck in analysis paralysis, our team members make informed decisions and take swift action. They're comfortable with imperfect information and learn through doing.
• Ownership: We look for people who take complete responsibility for their work. They don't need constant reminders or follow-ups. When they say they'll do something, it gets done - period. They proactively communicate progress and any blockers.
• Talent density: We believe in maintaining an exceptionally high bar for talent. Every team member should raise the average. We look for people who are not just skilled, but also constantly pushing themselves to grow and learn.
• Always do the right thing for the customer: We seek people who naturally put customers first in their decision making. They don't just follow processes - they think deeply about what would create the best possible outcome for customers and work backwards from there to make it happen.
• High standards: We want people who are never satisfied with "good enough." They hold themselves and their teammates to exceptional standards. They give and receive direct feedback to help everyone improve. They're always asking "How can we make this better?"

Interview Process

We aim to finish the interview process in two weeks after you apply. Here's what you need to do:

1. Apply below
2. Initial screening call with CEO
3. Marketing strategy presentation (take-home assignment)
4. Deep dive into past achievements and metrics
5. Final round with CEO and key stakeholders