Product Marketing Manager

Job Description

Save My Exams is a rapidly growing EdTech business on the lookout for an ambitious Product Marketing Manager to lead our product marketing efforts. This role is a critical part of our growth strategy, so if you’re interested in being at the beating heart of a dynamic scale-up, read on.

Reaching up to 2m monthly active users and with more than 110,000 paying members, all while being bootstrapped and profitable, we’re looking for a passionate product marketer to join our team (reporting to the Head of Marketing) and take our marketing efforts to the next level.

We like to think we are the most exciting tech company in Europe you’ve never heard of, and are passionate about solving challenging and meaningful problems and making a real difference in the lives of students and teachers.  

So, if you’re interested in joining a rapid, product-led, customer-obsessed growth business and having the chance to disrupt a $7tn+ market by improving the lives of millions of students every year this could be the role for you.

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The Role

To love this role, here’s the type of person you are: 

• You’ve been the first Product Marketer in an organisation or the first Product Marketer on a core, high-value feature, and are capable of both strategy and execution   
• You have experience developing and leading go-to-market strategies and coordinating new feature & product launches 
• You’ve worked on various parts of the funnel and have a strong understanding of product-led growth metrics including acquisition, activation, engagement, retention & referral 
• You’re comfortable writing copy with a strong focus on delivering value for our customers 
• You can conduct quantitative and qualitative  research to mine insights to guide product and marketing decisions 
• You enjoy working in a small but dynamic company, with the ambiguity, pace and opportunity that comes along with it

This is the role for you if:

• You have a ruthless focus on using data & insights to improve your teams’ work 
• You are positive, proactive, and open-minded
• You take pride in the quality of your work and have exceptionally high attention to detail
• You’re a team player, comfortable working with others and independently, holding yourself and others accountable
• You are passionate about education and are excited to be part of a company that impacts millions of students all over the world
• You embrace critical feedback and always seek opportunities to reflect on your performance
  

Your Responsibilities

As our first PMM, you will: 

• Drive adoption of new features & products 
• Lead GTM research, strategy and coordination 
• Collaborate with Product teams to understand and communicate the value of new features and products
• Educate internal and external stakeholders about product capabilities through clear, compelling storytelling
• Develop and execute conversion strategies
• Craft and implement strategies to optimise the customer journey and increase conversion rates across the funnel
• Identify key user segments and develop tailored marketing campaigns to drive engagement and adoption.
• Write compelling copy to drive conversion 
• Leverage data-driven insights 
• Conduct thorough market and competitor analyses to uncover trends, opportunities, and insights to inform product and marketing decisions
• Measure and report on key performance indicators (KPIs) related to conversion and adoption, such as activation rates, feature utilisation, and revenue contribution
• Collaborate cross-functionally  
• Partner with Product, Marketing, Data, Customer Support and Content teams to align on priorities and deliver cohesive campaigns
• Act as the voice of the customer by integrating user feedback into product roadmaps and marketing strategies
• Manage stakeholders 
• Ensure alignment between stakeholders by clearly communicating progress, challenges, and successes
• Mentor junior team members as the team scales and the role grows in scope

Requirements

Hopefully, you’ll have some or all of the following:

• 4+ years of experience working in product marketing for a B2C technology business 
• Willing to get your hands dirty while also working on strategy
• Comfortable working in small cross-functional teams, working across Marketing, Product, Data, Customer Support and Content  
• Motivated by being a key stakeholder in a small but rapidly growing business

Benefits

Working for a fast-growing education company is a rare opportunity. Our roles are challenging, but working for a highly collaborative and remote-first company comes with amazing advantages and opportunities.

Here’s what we offer:

• Competitive annual salary of £50,000 - £65,000 depending on experience & skills 
• 36 days of annual leave, this includes the UK bank holidays but you can take them whenever suits you 
• A 4-week paid sabbatical for every 3 years you work with SME
• In addition to your salary, we also offer Share Options, so everyone can benefit from our success
• Profit share bonus scheme
• Private medical & life insurance  
• £500 annual learning & development budget
• Enhanced maternity & paternity leave 
• Pension contribution
• Equipment budget for equipment you might need to do your job brilliantly
• Flexible working hours: We don’t expect (or want) you to spend every waking hour at work. Our general working hours are 9-6pm, however we have a company-wide principle around Core Hours, which is 10-4pm and you can work at times that suit you and your team
• Remote working: we’re UK based but you can work from your home or wherever you want. (Note - For this role we would expect you to be in London at least once a week)
• A people-first culture - we’re driven to work hard but we also have fun, with weekly virtual fitness classes and whole company coffee coolers, as well as bi-annual get-togethers in person.

All Are Welcome Here

Save My Exams is an equal opportunities employer and we are committed to building and empowering an inclusive community within our company.

Our goal is to create a workplace where everyone is treated fairly, equitably and respectfully.

Research shows that underrepresented groups apply only if they fully meet the criteria in a job listing. Save My Exams is committed to levelling the playing field, and we encourage anyone from any background to apply even if they don’t check every box on our job listing.

We believe flexibility is important, and we’re happy to chat with you about flexible and remote working. And, If you need any flexibility or adjustments in our interview process - to help set you up for success - then please let us know too.