Sword Health

Head of Marketing - Move

Job Description

Sword Move is a proactive AI pain care solution designed for individuals at risk of chronic pain, injury, and the health consequences of physical inactivity.  We’re looking for a strategic and hands-on Head of Marketing to lead Move’s marketing efforts in their second year in market.
This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaign and creative writing. You’ll report into the Move GM and work closely with Product, Commercial, Design, Content, and Central Marketing teams to accelerate growth across our top employer and health plan clients.This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Move apart from every other digital fitness solution out there.
We’re looking for someone excited to build and lead a team, while rolling up their sleeves to craft campaigns and compelling B2C messaging including Email, Direct Mail & SMS’s while analyzing performance data. If  you thrive at the intersection of empathy, creativity, and analytical precision—and love building from 0 to 1—you’ll feel right at home.


What You’ll Do:
  • Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
  • Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns 
  • Own and further develop Move’s tone of voice and voice of the customer 
  • Identify growth opportunities and deploy strategies to mitigate under-performance
  • Interface with leaders of other business units and drive cross functional projects
  • Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments 
  • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
  • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
  • Design and optimize member journeys—from first touch to long-term engagement
  • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
  • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
  • Establish clear KPIs and operational cadences for reporting, iteration, and scale
  • Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision

    • What We’re Looking For:
  • A passion for helping people live healthier, pain-free lives
  • 10 years of marketing experience with a strong background in growth or performance marketing
  • Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
  • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
  • Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
  • Experience building high-impact user journeys and optimizing multi-channel funnels
  • Proven ability to lead and develop high-performing teams
  • Excellent communication skills—able to distill complex ideas into compelling narratives
  • Bias toward action, creative problem solving, and ownership
  • Comfort navigating ambiguity and operating in a very fast-changing environment

    • Apply Now
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