35539754091 - Google Media Buyer (Part-time)

Job Description

Application Procedure:

Please submit your resume and 1–2 campaign examples (screenshots or case studies) demonstrating improved metrics

Schedule :

Should be available in PST time zone

Job Summary:

We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous.

Key Responsibilities:

Campaign Management:

• Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR).
• Execute A/B tests on advertising copy, landing pages, and targeting strategies.
• Adjust bids, budgets, and audience parameters based on real-time performance data.
• Strategy & Optimization:
• Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.
• Implement remarketing and audience segmentation strategies.
• Address and rectify underperforming campaigns with agility.

Reporting & Analysis:

• Monitor KPIs using Google Ads, Analytics, and client dashboards.
• Provide detailed weekly performance reports with actionable insights.

Requirements

• 1–2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare.
• Proficiency in Google Analytics, Google Tag Manager, and spreadsheet applications.
• Familiarity with Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS).
• Demonstrated success in reducing CPA or enhancing conversion rates.