Sr. Account Executive, Publisher

Job Description

TrueData is looking for a driven (Sr.) Account Executive, Publisher to help grow our publisher vertical. In this role, you will drive revenue growth by identifying and closing new business opportunities while cultivating lasting relationships with key prospects. Your primary focus will be selling TrueData’s data solutions to publishers, helping them leverage our offerings to optimize monetization, audience engagement, and overall data strategy. You will own deals from lead generation to close, collaborating cross-functionally to develop custom data solutions tailored to clients' needs. To succeed in this role, you should have a proven track record in data sales, strong knowledge of the programmatic ecosystem, and a self-starter mentality. You will report to the VP of Sales and Marketing and play a critical role in expanding our footprint in the publishing space.

Responsibilities

• Drive new business initiatives by developing, qualifying, and closing opportunities within the publisher vertical.
• Proactively engage with prospects and clients through email, virtual meetings, and in-person interactions.
• Identify, pitch, and sell data solutions that help publishers optimize monetization strategies.
• Serve as a trusted advisor, providing strategic recommendations based on industry insights and client needs.
• Partner with internal teams to design and deliver bespoke data solutions that drive value for clients.
• Collaborate with the sales development team to refine outbound prospecting strategies.
• Maintain a pulse on industry trends, competitive landscape, and emerging opportunities in the publishing and AdTech space by attending industry events..
• Meet and exceed revenue targets while effectively managing the full sales cycle.

Requirements

• Bachelor’s degree required

• 3+ years of experience in B2B data sales, preferably within the publisher vertical across AdTech, MarTech, or digital media.
• Demonstrated success selling data solutions to publishers, media companies, or programmatic platforms.
• Strong understanding of the programmatic ecosystem, audience data, and monetization strategies.
• Excellent time management, self-motivation, and ability to drive performance independently.
• Outstanding communication skills—written, verbal, and presentation.
• Proven ability to navigate complex sales cycles, manage multiple stakeholders, and close high-value deals.
• Proficiency in Google Workspace, HubSpot, and CRM tools.
• Results-oriented mindset with a passion for problem-solving and driving revenue growth.

Benefits

• 100% Remote
• Monthly Remote Work Stipend and Home Office Budget
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan and Stock Option Plan
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible Time Off - take what you need
• Family Leave; Short Term & Long Term Disability
• Training & Development; Wellness Resources