Lifecycle Marketing Manager

Job Description

The Lifecycle Marketing Manager will be responsible for executing and optimizing marketing initiatives aimed at engaging customers throughout their journey, enhancing retention, and maximizing customer lifetime value.

Responsibilities

• Design and implement targeted lifecycle marketing campaigns to improve customer engagement and reduce churn.
• Analyze customer data to identify key segments and tailor marketing messages appropriately.
• Collaborate with the creative team to develop compelling email and digital content for lifecycle campaigns.
• Monitor and report on campaign performance metrics, making data-driven adjustments as needed.
• Work cross-functionally with sales, product, and customer support teams to ensure a cohesive customer experience.

Requirements

• 3+ years of experience in marketing, with a focus on lifecycle or retention marketing.
• Proficiency in using marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Passion for enhancing customer experiences and building long-term relationships.

Benefits

• Base salary + Bonus.

• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.