Job Description
As a Senior Product Marketing Manager at StackAdapt, you’ll lead the B2B and Political Verticals. You will develop and execute go-to-market strategies across our key industries and work closely with additional vertical leads supporting industry marketing efforts.
As a team, you’ll collaborate cross-functionally to craft powerful narratives and own product launches. This role is a unique opportunity to partner with our Advertising Technologies, Product, Sales, Engineering, and Enablement teams to shape our industry strategy and promote StackAdapt’s industry-specific products, solutions, and partnerships in the market.
StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing:
B2B and Political Vertical Expert: Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area.Go-to-Market Strategy: Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team. Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.Competitive Analysis: Research industry trends and competitors, and position StackAdapt to stand out.Sales Collateral: Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.Customer Insights: Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.Cross-Functional Collaboration: Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.Reporting and Metrics: Track KPIs, providing insights and recommendations to enhance our go-to-market impact.What you'll bring to the table:
5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.Deep B2B Expertise: Strong experience in the B2B industry and a passion for the Political space.Analytical Skills: Skilled in analyzing market trends and insights to inform strategy.Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.Communication: Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.Project Management: Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.
