Jane App

Senior Marketing Analyst

Job Description

Join Our Mission: Help the Helpers with Jane

Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

At Jane, success means collaborating with your team, delivering an aligned result with efficiency and quality, communicating clearly and openly, and embracing continuous improvement. And guess what? Jane is a remote-first company, so every role, including this one, gives you the freedom to work from anywhere in Canada.

Your Role in Our Journey:

As Jane continues to grow and evolve, we’re looking for a skilled analytical leader to transform our data into actionable insights that drive growth. The opportunity to bring Jane's brand to new audiences is vast, and your expertise in data and analytics will play a key role in delivering impactful results.

Learn More About Us

We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.

We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.

No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.

We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.

You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews

If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!


The impact you could have
  • Develop measurement frameworks and KPIs to evaluate the impact and ROI of growth strategies
  • Build and deploy custom attribution models
  • Design and measure A/B test experiments
  • Conduct cohort analyses of acquisition funnel - diagnose performance issues and identify opportunities for optimization
  • Develop LTV models, lead scoring models and segmentation strategies
  • Possess a deep understanding of media metrics and growth marketing financials such as CPA, CVR, CAC, LTV, GM Payback and how they relate to each other - measure efficiency of marketing investments and make budget optimization recommendations
  • Build spreadsheet models and Looker/Tableau dashboards to track KPIs, develop forecasts, run business case scenarios
  • Create reports and slide decks, present to stakeholders using data-driven story telling to communicate risk, opportunity and impact of marketing initiatives
  • Work in partnership with our BI team to build out the marketing data infrastructure:  identify gaps, source new data, develop requirements and drive automation.
  • Work in partnership across the org - including Marketing, Sales, Product, Support and Finance - to maintain alignment and build & implement cross-functional strategies

    • The experience we feel we need
  • Minimum 5 years of experience in marketing or business analytics, ideally in B2B Saas
  • A BA/BS degree in Mathematics/Statistics/Business/Economics or other quantitative field or equivalent experience 
  • Solves problems using a first principles approach - tackles complexity, identifies core truths, challenges assumptions, builds solutions from the ground up
  • Extensive hands-on experience extracting, linking and manipulating data from multiple sources, including digital ad platforms, CRM, marketing tech stack, internal applications and data warehouse
  • Expertise in analysis, modeling, reporting and visualization using growth marketing data, metrics and concepts
  • Solid knowledge of statistics, including experimental design, hypothesis testing, correlation/causation and regression analysis
  • Demonstrated success using data-driven insights to guide decisions that optimize outcomes, drive growth and maximize ROI
  • Proficient in a variety of programming, reporting, and automation tools:  SQL, Python, Excel, Google Sheets, Looker, Tableau, Snowflake, HubSpot, Salesforce
  • Strong communication and collaboration skills, with a proven ability to work effectively across marketing, sales, product and engineering teams
  • High attention to detail and accuracy

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