Digital Marketing Assistant - Online Wine Store
Job Description
This is a new role that will support the expansion of our client's sales, marketing, and customer service. You will report directly to the Marketing Manager. You are a problem-solver and will play a role as an assistant to the online store manager and owner. You will need to wear a variety of hats.
This is a never ending process and constant challenge that must be diligently managed, strategically planned and consistently executed.
Roles and Responsibilities:
Marketing & Communication of our brand message. Grow the number of consumers hearing and listening to us is our primary goal.
Roles and Responsibilities
- Assist in the execution of marketing strategies
- Social media group management & growth
- Customer Service & Troubleshooting as needed
- Gathering/researching Public Relation contacts/growing detailed contact lists
- Content creation/planning
- Assist the manager with any day to day administrative support as required
- Manage calendars/meetings
- Lead Generation
- Market research
- Email marketing - Klaviyo & Mailchimp
- You’ll make recommendations for ways to improve the customer experience
- Researching solutions for either cost-savings or efficiency improvement
- Helping the company be more efficient and improve ROI
Additional Expectations/Responsibilities
- Brand marketing
- Advertising
- Client relations
- Sales
- Public Relations/Journalist Outreach
- Problem solve and be helpful in general:
- Social media grid planning strategies
- Social media growth strategies
- Market trends
Requirements
- Bachelor's degree on Marketing or Digital Marketing
- 3+ years of experience as a Marketing Associate, Digital Marketing Associate, Social Media or related
- Landing page management, formatting, skus
- SMS management on Klaviyo (uploading customer info) with developer
- Affiliate outreach and management
- Instagram and Facebook community management
- Content calendar management
- Holiday/event marketing planning management
- Data gathering for compliance
- Responsive and helpful to other tasks as needed
Attributes of the ideal candidate
When we think about the ideal person for this role, a few attributes come to mind. Here are the important ones:
- Growth Mindset
- Detail-oriented
- Highly Organized
- Proficient with Excel/Google Docs/Google Sheet
- Clear communicator
- Skilled writer
- Calm under pressure
- Experienced with project management and logistics
- Personally invested in both personal and professional success
- Focused
