Google Media Buyer

Job Description

Scope of the Role:

We are looking for an experienced Affiliate Media Buyer specialising in Google Ads to drive high-intent search traffic to content pages that lead to conversions. The ideal candidate should have a strong background in performance marketing, affiliate marketing, and paid search strategies. This role focuses on acquiring traffic through Google Ads, optimising campaigns, and ensuring profitable conversions via affiliate partnerships.

Key Responsibilities:

• Plan, launch, and optimize Google Ads campaigns to drive high-quality traffic to content pages. 

• Conduct keyword research to identify profitable search terms that align with high-converting affiliate offers
• ⁠Optimize ad copy, landing pages, and campaign structure to maximize CTR and conversion rates.
• ⁠Manage and track performance metrics, ensuring campaigns meet ROAS and profitability goals.
• ⁠Collaborate with content teams to align SEO, PPC, and affiliate marketing strategies.
• ⁠Work closely with affiliate networks and advertisers to ensure proper tracking and commission payouts.
• ⁠Continuously analyze and test different ad variations, bidding strategies, and audience segments.
• ⁠Stay updated with Google Ads policies, algorithm updates, and affiliate marketing trends.

Requirements

• C1 English level
• Proven experience in Google Ads with a track record of running profitable affiliate campaigns.
• Strong understanding of affiliate marketing, CPA, CPL, and revenue share models
• Experience with conversion tracking, Google Analytics, and Google Tag Manager.
• Ability to write compelling ad copy and optimize landing pages for conversions.
• Proficiency in data analysis, A/B testing, and bid management