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Product Marketing Manager 1726
- Meridianlink
-
Verified
Job Description
Position Summary:
The Product Marketing Manager at MeridianLink is responsible for deeply understanding their assigned product and creating market-facing content that clearly articulates MeridianLink’s differentiation, and targets the right audiences to drive new business. The Product Marketing Manager will perform market research on current and new products, establish go-to-market timelines, guide sales teams, and develop messaging and market positioning that gets noticed. The role will articulate the value proposition, competitive landscape, and product features and benefits, translating them into customer-facing messaging. Creating and implementing customer case studies is also part of the role.
Expected Duties:
Assigned Products: Manage the marketing of 1-2 products with a small impact on the company and support strategic initiatives led by Senior Product Marketers.
Market Research: Assist in performing market research on current and new products, establishlaunch timelines, guide sales teams, and develop messaging and market positioning.
Collaboration: Partner with demand generation and content teams to drive the strategy and content for campaigns targeting prospects and current customers.
Roadmap and Assets: Work with product managers/owners to produce customer-facing roadmaps and market-facing assets.
Administrative Tasks: Compile administrative necessities for the department and keep project progress updates current.
Qualifications: Knowledge, Skills, and Abilities
Career Development: Professional within the subject area.
Skill Set: Requires moderate proficiency in the subject area.
Work Assignments: Ability to conduct work assignments of increasing complexity under moderate supervision with some latitude for independent judgment.
Experience: Product marketing or related experience within the SaaS or financial services sector.
Education: Bachelor’s degree and 2-4 years of relevant experience.
