Paid Search Marketing Manager

Job Description

LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

Paid Search Marketing Manager

LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort.. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms.

Responsibilities:

Campaign Management & Optimization

• Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads and other search platforms.
• Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI.
• Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates.

Data Analysis & Reporting

• Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights.  Summarize KPIs against targets and provide actionable recommendations for optimization and improvement.
• Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape.
• Develop and maintain dashboards to track performance, efficiency, and spend.

Keyword, Audience & Campaign Strategy

• Research and identify new keyword opportunities to expand our reach.
• Implement audience segmentation strategies to improve targeting and efficiency.
• Manage negative keyword lists and refine match types to improve campaign relevance.
• Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, placements, audiences and more.

Budget & Bid Strategy

• Allocate and manage budgets efficiently to maximize conversions while maintaining profitability.
• Utilize automated bidding strategies and manual adjustments to improve ad performance.

Collaboration & Cross-Functional Work

• Work closely with the product, engineering and content teams to align ad messaging with user intent.
• Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues.
• Provide insights and recommendations to senior leadership to guide marketing strategy.

Requirements

Experience & Expertise

• 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C.
• Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools.
• Experience with large-scale search, display, retargeting, video and local services campaigns.
• Understanding of auction dynamics, quality score, and smart bidding strategies.

Analytical & Technical Skills

• Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization).
• Ability to analyze and interpret large datasets to make data-driven decisions.
• Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus.
• Experience with tag management through GTM, Segment or other platforms.

Strategic & Executional Abilities

• Proven ability to execute A/B tests and iterate on learnings.
• Strong grasp of conversion rate optimization (CRO) and landing page best practices.
• Ability to adapt strategies based on competitive trends and seasonality.

Other Qualifications

• Strong attention to detail and ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced, remote-first environment.
• Passion for SEM and digital marketing, with a test-and-learn mindset.
• Willing to accept challenges and be a pro-active problem solver.

Benefits

Benefits:

• Salary range: 90k to 125k USD annually
• Fully remote position: Work remotely from anywhere you want.
• Healthcare benefits: Medical, dental, and vision
• STD, LTD, Life Insurance, 401k
• Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.

Disclaimer

LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter’s employees to perform their job duties may result in discipline up to and including discharge.