Marketing Manager
- Tailorcare
-
Verified
Job Description
About TailorCare
TailorCare is transforming the experience of specialty care by delivering deeply personalized, evidence-based solutions for joint, back, and muscle conditions. Our comprehensive care program ensures that each patient receives the right care at the right time, leveraging advanced predictive analytics, clinical expertise, and dedicated care navigation to guide them through their treatment journey.
With the acquisition of RecoveryOne, TailorCare now offers an even more robust, end-to-end musculoskeletal (MSK) solution that improves outcomes while reducing costs. RecoveryOne’s digital physical therapy platform and health coaching services complement TailorCare’s personalized, evidence-based approach to offer a seamless, patient-centered experience. Patients will benefit from advanced predictive data, clinical expertise, and a robust network of physical therapists--all designed to help them navigate the most effective treatment pathways, whether in-person or from the comfort of their homes. Together, we are redefining how MSK care is delivered.
TailorCare values diverse perspectives and is committed to fostering an inclusive, collaborative, and mission-driven culture. We are a remote-first company with a hybrid office in Nashville, focused on scaling a high-growth startup to improve the lives of those in pain.
About the Role
Do you love developing marketing campaigns that drive patient and provider engagement? Are you looking for a position with growth opportunities? We’re looking for an exceptional Marketing Manager to join TailorCare’s marketing and communications team. This role is responsible for planning, executing, and optimizing marketing campaigns that drive brand awareness, patient acquisition, and provider partnerships. You will report to the Vice President of Marketing and Communications and collaborate closely with the clinical operations, patient experience, product, and growth teams in a fast-paced environment. You will drive the execution of marketing tactics from ideation to final analysis, leveraging internal and external support.
Key Responsibilities
- Campaign Strategy, Execution & Ownership: Plan and execute multi-channel marketing campaigns, including digital, email, and print, ensuring alignment with business objectives.
- Content Management: Create and manage engaging and informative content for all advertising and external-facing communications, including landing pages, mail/email campaigns, collateral, and any other marketing channels that the business might utilize.
- Project Management: Manage all aspects of campaign timelines, budgets, and resources to ensure on-time and on-budget delivery.
- Collaboration: Work closely with internal teams (patient experience, clinical operations, product, design, content, and analytics) and external vendors to develop marketing automation, compelling messaging and creative assets.
- Analytics & Reporting: Create, maintain and conduct analytics reporting across multiple platforms and monitor campaign performance and KPIs. Analyze data and provide insights and recommendations to improve and optimize future campaigns.
- Market Research: Stay up-to-date on industry trends, customer needs, and competitive landscape to inform campaign strategies.
- Customer Segmentation: Leverage customer insights and segmentation data to personalize campaigns and maximize impact.
- Brand Consistency: Ensure campaigns adhere to brand guidelines and maintain a consistent tone, style, and message across all touchpoints.
Qualifications
- 7+ years of experience in marketing or communications
- Strong portfolio that demonstrates knowledge of marketing and communications
- Bachelor's degree in marketing, communications, journalism or related field, or equivalent practical experience
- Excellent written and verbal communication skills
- Healthcare experience preferred but not required
- US work authorization
What's In It For You
- Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
- Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
- Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
- Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
- Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
- Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
- Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.
TailorCare seeks to recruit and retain staff from diverse backgrounds and encourages qualified candidates to apply. TailorCare is an equal opportunity employer and does not discriminate on the basis of age, sex, gender identity/expression, sexual orientation, color, race, creed, national origin, ancestry, religion, marital status, political belief, physical or mental disability, pregnancy, military, or veteran status.
