B2B Marketing Manager Lead
- Eventbrite Inc
-
Verified
Job Description
THE CHALLENGE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses by hosting ticketed live events and helping event-goers discover unique, local events they’ll want to attend.
We are looking for an experienced and highly strategic B2B Marketing Manager Lead, focused on leading the sales enablement function, improving the effectiveness of our Sales organization. This role is responsible for developing and executing enablement programs, tools, content, and processes that will empower our sales professionals to achieve their revenue goals. The ideal candidate will collaborate closely with Sales, Marketing, Product, and other key stakeholders, to ensure alignment and success.
THE TEAM
This role will be a part of the Product Marketing team at Eventbrite. Our Product Marketing team’s mission is to champion the needs of event creators and consumers to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We are a small and scrappy team that works cross-functionally to act on customer and market insights by influencing multiple teams such as Product, Brand, Sales, and Support, developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
THE ROLE
This role is a strategic function that drives revenue growth by equipping sales teams with the insights, content, and marketing materials needed to engage customers effectively. This includes developing sales collateral, content, and more, while driving alignment on core customer needs and compelling messaging and positioning. The goal is to bridge the gap between marketing efforts and sales execution, driving revenue growth through strategic enablement initiatives.
YOU WILL
- Develop and implement a comprehensive sales enablement strategy to enhance the productivity of the sales team.
- Create, manage, and optimize sales content, playbooks, training materials, and other enablement resources.
- Collaborate with Product and Marketing teams to ensure sales teams have the latest product knowledge, messaging, and competitive insights.
- Design and deliver onboarding programs for new sales hires to accelerate ramp-up time.
- Implement and manage sales enablement tools, CRM enhancements, and technologies to streamline workflows and improve efficiency.
- Establish KPIs and measure the impact of sales enablement initiatives on sales performance and revenue growth.
- Solve ambiguous challenges. Identify areas of opportunity, proactively address business problems, and drive strategic initiatives from ideation to execution.
- Act as a trusted advisor and strategic partner to sales leadership, identifying opportunities for improvement and innovation.
THE SKILLSET
- 10-12 years of experience in sales enablement, B2B marketing, or sales training, with a Bachelor’s degree. 8 years with a Master’s degree.
- Strong understanding of sales methodologies, processes, and best practices.
- Experience with CRM systems (e.g., Salesforce) and sales enablement tools.
- Exceptional Communication: Ability to craft compelling narratives, deliver polished presentations, and clearly articulate complex concepts.
- Ability to work cross-functionally and influence stakeholders at all levels.
- Data-driven mindset with experience analyzing sales performance metrics.
- Passion for empowering sales teams and driving measurable business impact.
- Problem-Solving & Adaptability: Comfortable working in a fast-paced, evolving environment where solutions need to be built from the ground up.
- Leadership & Influence: Strong stakeholder management skills, Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers
PAY TRANSPARENCY
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is listed below. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.
ABOUT EVENTBRITE
At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.
Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.
Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.
BENEFITS
We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).
EQUAL OPPORTUNITY
At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.
If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.
