Market & Product Analyst

Job Description

Location: Remote

Work anywhere in the US, must live in the US

We are seeking a talented Market & Product Analyst to join our Strategy and Growth Team to help shape the ongoing success and growth of our online education products. This critical role will be responsible for driving strategic insights through in-depth customer and competitor understanding and keen awareness of broader market trends. The ideal candidate will possess a unique ability to move beyond surface-level data to uncover the underlying needs and motivations of our customers and translate this knowledge into actionable recommendations that inform our product strategy and market positioning.

ABOUT THE COMPANY

A leader in online education, Continued is composed of passionate individuals dedicated to providing an exceptional learning experience that enhances the lives and careers of the professionals we serve. We are fast-paced, nimble, and laugh a lot. We all work from home offices in various locations across the country. We are dynamic, engaged, highly motivated, and highly skilled. We are passionate about our work and our professions and we're looking for another team member to join our cause. We are certified as a great workplace, ranked #74 in Fortune's 2024 Best Small & Medium Workplaces for Millennials, ranked #57 in Fortune's 2024 Best Medium Workplaces and ranked #12 in Fortune's 2024 top 25 Small & Medium Workplaces for Women by the independent analysts at Great Place to Work®. Learn more about us at continued.com.

ABOUT THE TEAM

Though we are virtual and scattered across the country, we communicate frequently, have a tight-knit team, and support each other across roles and projects. We are driven by endless curiosity, a love of learning, and a desire to solve problems.

ABOUT THE POSITION

• Full-time W2 position, work core U.S. business hours in your time zone
• Work from your home office
• Company-provided MacBook, internet stipend, etc
• Must have the ability to fulfill the job requirements with or without reasonable accommodations
• Must be located in the United States and be legally eligible to work for us
• Travel is required for an all-company meeting, and may be required once or twice per year for team or project meetings
• We offer comprehensive medical, dental, and vision group health insurance, flexible spending accounts, accident insurance, and more
• We offer 21 days of flexible paid time off per year (increases with tenure) as well as your birthday and holidays (you may substitute any of the standard holidays for another public holiday such as bank/school or other regional or religious holidays)
• We offer a 401k match, professional development, charitable gift matching, robust wellness programs, and more

Responsibilities

• Gather and analyze raw data to identify areas for improving the user experience to ultimately drive customer retention and new customer acquisition.
• Collaborate cross-functionally with marketing, product management, UX and operations, using insights to identify opportunities and inform business decisions.
• Conduct qualitative and quantitative research to understand the needs of current and prospective customers.
• Gather and synthesize primary and secondary data including business growth opportunities and competitive intelligence, identifying ways to differentiate our products. 
• Track and measure the impact of experimentation/trial projects across our two platforms including customer satisfaction, NPS and churn/retention.
• Leverage AI tools to improve efficiency in data analysis.
• Stay up-to-date on the online education & training market by synthesizing and communicating key trends and industry changes.

Required Qualifications

• Bachelor's degree in business or a related field
• 3+ years of experience in product analysis, market research or business intelligence
• Strong analytical skills and experience with data visualization tools
• Experience with both qualitative and quantitative research projects from start to finish
• Skilled at both primary and secondary data gathering and analysis 
• Experience using survey design tool such as Survey Monkey or Qualtrics
• Skilled at Microsoft Office and/or Google Suite
• Excellent communication and presentation skills
• Ability to work independently and collaboratively as part of a team
• Ability to showcase our company core values including being reliable and excellent, communicating effectively and acting like an owner

Desired Qualifications:

• Prior AI implementation using tools such as Google Gemini/AI Studio, ChatGPT
• Experience with Pendo product analytics tool and/or Tableau software 
• Product innovation/advanced concept experience utilizing various research methodologies

TO APPLY

To apply, please submit a cover letter with your application. In your cover letter, we'd love to hear about how your skills and experience meet the job requirements.