Granicus is looking for a high-energy, proactive marketing manager with a journalistic mindset and a passion for finding and amplifying government success stories. We are looking for someone who enjoys building and maintaining strong relationships with customers and cross-functional teams to find, tell, and promote inspiring stories. You’ll be a key partner with our sales, customer success, and marketing teams to build resources and assets to help tell our story through the voices of our customers.
The Customer Success Marketing Manager will identify compelling cases of customers using Granicus solutions to achieve great outcomes, conduct related interviews and research, and produce compelling customer success stories for distribution in multiple formats, including blogs, slides, podcasts, videos, etc. This manager will also work closely with marketing operations to build and maintain an easy-to-use, searchable success story catalog for use by sales, marketing and executive staff. This is a temporary, part-time position requiring approximately 20 hours per week.
Leveraging their customer relationships, this manager will support the events team by identifying and recruiting government speakers for Granicus and industry events. Finally, this manager will also coordinate customer references for Granicus sales opportunities.
#UnitedStates
In this role you will:
Immerse yourself in the daily life of Granicus customers to identify compelling cases where customers have used Granicus solutions to drive great outcomes
Take our success story program to the next level by ensuring a steady stream of new and strategic stories are created in partnership with our sales and product/segment marketing teams
Create an easy-to-use online success story catalog enabling sales, marketing, and executive staff to quickly locate relevant success stories for their pitches and presentations
Create a customer speakers’ bureau by cultivating customer leaders who are willing to speak with external media and/or speak in person or online at industry or Granicus-produced events
Manage our customer reference program, working continuously to expand our list of high performance customers willing to provide references, tracking customer reference usage, and advising sales staff on matching the best references for each opportunity
Partner with our Marketing and Customer Success teams to create, lead and manage webinars and other customer-focused groups and events to help drive engagement and increase satisfaction
Work cross-functionally on customer events and initiatives such as user groups, annual summits (both in-person and virtual), and other similar projects
Qualifications:
4+ years of journalism, content marketing, communications or similar relevant experience in writing/creating compelling content for publication
Strong writing, editing, and content creation skills across a variety of formats
Strong project management skills
Passion and/or experience in working with public sector entities
Very strong written communication skills as well as presentation skills
Experience and/or interest in building customer reference programs and communities
An understanding of how to manage the priorities of multiple stakeholders in a complex environment
Comfortable and professional when interacting with customers and prospective customers, and representing Granicus to the general public
An ability to work well in a fast-paced environment where functioning autonomously and as part of a team collaborating across many parts of the organization are equally important